Building a Strong Foundation from the Inside Up!

We are proud to announce the promotion of Tracy Heropkie and Carrie Lewis to the roles of Co-Executive Producers!!

Both Tracy and Carrie have played a pivotal part in helping to establish Foundation as a leader in production, post and creative services and their new roles reflect their broader responsibilities.  Lewis has a strong agency background having joined Foundation in 2005 from DDB where she worked on accounts for JC Penny and Dell. Heropkie who joined Foundation in 2006,  has extensive production experience having served as producer at Bozell and Campbell Mithun and working on such accounts as Mutual of Omaha, Rust-Oleum, Dunkin’ Donuts and Ace Hardware. The pair brings exceptional skill and expertise to the job. “Tracy and Carrie have proven themselves invaluable over the years with energy, attitude and knowledge unmatched by their peers. We are thrilled to have them at the helm as we look forward to upcoming projects in new media, music video, branded films, webisodic and traditional broadcast spots,” says President Samantha Hart.  Partner, James Lipetzky adds, “With these two leading the team, we’re confident Foundation will continue to be a leader in innovative approaches to the changing media landscape.”

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1 Response to “Building a Strong Foundation from the Inside Up!”



  1. 1 Frame by Frame: Foundation Turns SIX!! « foundation content Trackback on February 16, 2010 at 6:11 pm

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