Archive for the 'ad world' Category

The Price is Right

Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.

Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.

“Working on this project,” Curt says “was really a sign of our times.  Five years ago, you would never have seen an animated trailer/commercial for a book release.  With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”

And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!

Check this link out to view another book trailer we did for Bat Boy not too long ago for Weekly World News CEO’s book on the elusive urban legend.

Flying High

Award winning editor Jonathan Del Gatto, recently joined the Foundation team in Los Angeles and Chicago as an editor/director. We are thrilled to be associated with Jonathan (who really is his own brand!).

Check out this piece he recently directed for United Airlines. Click the picture to view!

Btw, as a side note,  we heart Herbie Hancock!

Cold Cave Craze!

Ben Chappell and Aaron Brown (AKA The Focus Creeps) are starting off the new year with a brand new music video shoot in New York with band, Cold Cave (Matador Records). The song is “Life Magazine” and it’s currently featured in a  Radio Shack spot!

This will be the band’s first real music video off their debut record. The concept for the video is to bring their album cover, shown above, to life. If the album cover is any indication, this video may very well take Cold Cave fans further down the proverbial “rabbit hole”!

Be sure to check out the band’s music here: http://www.myspace.com/coldcave

Tis the Season….

to party like it’s 1984?!

Foundation producer Stacy Paris and director, Aaron Brown hit up the AICP holiday party in West Hollywood and apparently it was very…retro?

It’s An AD World…

There is a new film which just came out this weekend, playing in select theatres, about the advertising industry. “Art & Copy“, directed by Doug Pray is a film about the ins and outs, the truths and the faults of advertising’s “creative revolution” and cultural impact. The film won the award for best documentary director at the Atlanta Film Festival and is sure to be a real treat for anyone involved in the ad world!

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Perhaps it was Pray who summed it all up in his statement of the film when he said “Hate advertising? Make better ads”

If you’re in Chicago…Check it out with our good friends at the Music Box theatre! See here for tickets: http://www.musicboxtheatre.com/features/art-copy

The Future of Content Delivery?

Have you seen this yet? http://everybodysbusiness.msn.com/

Microsoft recently designed this interactive show hosted by Jack and Suzy Welch. The concept of the show is to take the audience on an exclusive journey into the board room, and behind the scenes to find out how corporate businesses and franchises such as Domino’s and Hertz  stay in business and stay relevant in a Web 3.0 driven world.

everybodysbiz-thumb-430x277-2354

It’s very strategic in that it’s one part “Apprentice-style” reality show, yet it’s REALLY REAL.  The presentation of this web-based show is also stellar – with a sleek design and user friendly interface! The site is a must for the “new media” monger! And what a great way for corporate businesses to advertise and maybe even gain a whole new market of potential consumers!

I cannot believe I am about to say this, but…. Bravo Microsoft!

From the Hulu-ish video player to the wonderfully detailed branded content that they’ve tastefully “snuck in”… It really is a brilliant endeavor and I look forward to seeing new episodes!  I think it’s also only a matter of time before you start to see a lot of copycat sites but Microsoft is definitely ahead of the curve on this one!

Changing Our Focus

Remember the old skool “focus groups” of traditional advertising?

Oh wait… people still do that…

My question is WHY?

In an age of twittering and everyone’s grandmother having a blog of their own, you’d think this outdated form of data collecting would be collecting dust. First of all, why would you judge the success or “cool factor” of your product based on the opinions of a dozen people with nothing better to do with their evenings than be part of a focus group about the latest shampoo bottle design for $50 and some snacks? Wouldn’t it seem more appropriate to scope out the Facebook fanpages and see how well your product is doing on it’s own and then decide if changes are even needed?!

syfy

Take the Sci-Fi Channel’s recent change to “SyFy”. Nothing was broken here…so why did they “fix” it? I’ll tell you why; they “tested it with consumers” (translation: They held a focus group, not with members of the fanbase but rather people they’d like to attract to the channel) Well, it didn’t take long for true fans to react and cause all kinds of upheaval for “the channel formerly known as Sci-Fi” via Twitter, Facebook and every geek forum known across the internet. The Sci-Fi Channel’s own blog had 900 negative comments by the end of the day after the change of name was announced publicly! (See above picture)

See… sometimes those 12 people may not have the brand’s true interest or “ideals” at heart.

So, Corporate America….if you’re listening…and you’re probably not….but in the off chance that you are and have ditched the old marketing models for the adwareness of today….I have one thing to say: Know thy consumers…and in so knowing thy consumers, know their status updates, know their tweets and most importantly, know their power.


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