Archive for the 'advertising' Category

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

How’s the Weather?

Though it’s been unusually cool in Chicago these days, our L.A. office has been heating up. Check out this latest project we worked on with the folks from High Wide and Handsome.  Working with Production Company Chromatic Films and director James Tooley, we put together these spoof Weather forecast spots for “Rift”, a new video game by Trion.  These are the web spots but they also finished for Broadcast and are airing on SyFy, FX, and G4!

Anna Patel edited all the spots while Jamin Clutcher handled the graphics.  Color by Tom Rovak, audio mix by Ryan Pribyl, and produced by Stacy Paris; as always, a true team effort from our brilliant staff.

Instant Gratification

Our graphics team just finished this spot for TicketsNow.com with the folks from Sponge.

Ryan Pribyl created the sound design and Jenn Moody and Jesse Willis were the motion designers on this piece.

I don’t know about you… but I know where I’ll be getting my next concert tix!

Higher and Higher

Anna Patel edited a few pieces for Nike in honor of Black History Month, featuring Kobe Bryant, and they were just released on Dime Magazine’s website.

Take a look!

The videos are part of a series called “Ever Higher”. The series features sports titans Julius Erving, Michael Jordan and a handful of sports and cultural influencers including Freddie Gibbs, and Mick Boogie. Anna did a great job on the cut and our own Jesse Willis assisted with graphics on this project.

Double Dribble

This past December, James Lipetzky Directed a spot for Draft FCB for Hampton Hotels. The piece was shot on our stage and featured a rather unique public figure… Joseph Odhiambo. Joe holds the world record for dribbling basketballs.

 

Tom Pastorelle, who is no stranger to the Hampton brand, edited this spot and the graphics featured the handiwork of Jason Voke and Curt Cooper. “It was a fun shoot” says James, “Joe was high energy and that pumped up every one on the crew – and I think that energy is evident in the final piece”

The spot is a lot of fun and yes… no special effects here… Joe, like Hampton, is the real deal.

The Price is Right

Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.

Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.

“Working on this project,” Curt says “was really a sign of our times.  Five years ago, you would never have seen an animated trailer/commercial for a book release.  With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”

And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!

Check this link out to view another book trailer we did for Bat Boy not too long ago for Weekly World News CEO’s book on the elusive urban legend.


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