Archive for the 'green screen' Category

How’s the Weather?

Though it’s been unusually cool in Chicago these days, our L.A. office has been heating up. Check out this latest project we worked on with the folks from High Wide and Handsome.  Working with Production Company Chromatic Films and director James Tooley, we put together these spoof Weather forecast spots for “Rift”, a new video game by Trion.  These are the web spots but they also finished for Broadcast and are airing on SyFy, FX, and G4!

Anna Patel edited all the spots while Jamin Clutcher handled the graphics.  Color by Tom Rovak, audio mix by Ryan Pribyl, and produced by Stacy Paris; as always, a true team effort from our brilliant staff.

Race You…to Yahoo!

Well, the time has finally come!! The music video we just finished this past month for break out band Elizabeth and the Catapult for their hit song “Race You” is going to debut tomorrow on YAHOO MUSIC!!

On Tuesday, we will be showing it here and you can also catch the video on Perez Hilton‘s blog! DON’T MISS IT!!!

Also, if you want to see some behind-the-scenes stills from our shoot with Elizabeth, check them out on our flickr page or click the picture above!!

Stay Tuned…

The music video we created for band Elizabeth and the Catapult‘s song “Race You” premieres on Yahoo on January 25th!!!

We are very excited to see this video go live!

BE SURE TO CHECK IT OUT ON YAHOO – JAN. 25th!!!!

Also, check out production stills from the shoot on our flickr page!

Indiana Bones?

Our resident comedian and assistant editor, Zoran Gvojic recently did a recut of the newest Indiana Jones movie, Crystal Skull. He says, “The piece came from a place of love.  I have such a love for the character of Indiana Jones.  I have played through countless terrible video games, and read awful comics just because Indy was in them”. Though the piece is a spoof, I have to say…he does have a point…pertaining to one scene in parrticular. I know it’s hard to pick out the one scene that doesn’t make any sense in that movie, but try… it’s the SUPER obvious one…

“I originally started this project to see if I could make a better version of Kingdom of the Crystal Skull.  I actually wanted to try and edit the entire feature film down to what I saw in my head.  Obviously that wouldn’t be a good web video so I opted to give indy a more honorable death, that the fans could respect more than the requisite film. I’m very proud of how everything turned out and want to thank Jeff Landsman for his suggestions and Erik, Steven, and Jordan for their help with skeleton.” -Zoran

Check out Zoran’s other videos at : http://www.youtube.com/lowcarbcomedy

SPM Screening: Save Money, Sacrifice Nothing

We recently screened our new content reel for agency SPM.  Although we already have a strong relationship with the agency on the editorial side, we wanted to highlight our efficiency at bundling post and production together without sacrificing quality.

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Over 20 SPM employees attended including creative directors Bob Konald, Dave Paulus and Rick Conrad. As an added bonus, we did a live demo at presentation where we interviewed SPM partners Larry Margolis, Gary Storandt and other principals for an SPM promotional video.

SPM does a lot of work with hospitals, which means they have to work around doctor’s schedules. We were able to illustrate live how easy it was for our nimble crew to set up an interview on the fly, in a tight space and still have it look great!

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Welcome to Happy Town!

Our creative team is in the process of shooting the main title for a tv pilot coming to ABC this fall! The show is called Happy Town and the 2 hour long pilot is scheduled to air this October.We’re super excited about this project and can’t wait to see it go live!

Want a sneak peek? Check out a few production stills! CLICK HERE!!

Appelbaum, Nemec and Rosenberg ( ABC Family/ABC Studios/Alloy series Samurai Girl) are executive producing this project. If you’d like a wee bit more info on Happy Town, check out this press release.

Foundation Serves Up Wings for 250,000!

Have you seen this viral piece on YouTube?

The recent YouTube success of “Chicken Wing Shortage” for Kraft’s Ranch Dressing aimed at a super bowl weekend tie-in was the result of a true team effort…that’s right…it was US!

When EuroRSCG’s Monica Wilkins called us on a Wednesday at 5 pm and said we had TWO days to shoot, design and edit a viral video, our nimble team sprang into action with everyone wearing multiple hats to get the job done.  In less than twenty four hours, Senior Producer Tracy Heropkie and Director/Editor James Lipetzky organized and sent out three teams to begin shooting while casting was held at Foundation.

Our graphics team had key frames by noon and the first rough cut was done by six the first day. The second day we shot the newscasters on our stage while the edit was being revised. The whole cut was up for the client by 4 that day. When the client requested a talent change at 5, it was no problem – we re-cast and re-shot the scene and had the revision up an hour later!!

Our indie filmmaking spirit combined with a great idea led to the desired impact. Over 250,000 hits in 2 days! Wanna see production stills?

CLICK HERE!

Production Month!

So, this month we showcased our production know-how in our monthly newsletter and Brad Holland put together a lovely reel of some of our content work we’ve done over the past year or so. From raw viral content to music videos to in-store advertising for Target’s Channel Red as well as national spots for such brands as USG and Allstate…we do it all!

“It’s exciting to see our clients bring jobs in that we are able to shoot right here on our green screen stage and finish the job soup to nuts. We couldn’t be more proud of our team!” – Samantha Hart

GO TEAM!!!

Green Screen Scene

So, you may have asked yourself, as I have so many nights laying awake in wonder, what are the benefits of green screen technology?

Lucky for me, I work with cheese enthusiast and technology buff, Jeff Landsman. Perhaps you’ve listened to his podcast or seen his geek-gasmic website, Mac-Aroni? If you haven’t and you are a mac user or a little mac-curious as I once was, the podcast is an incredibly helpful and informative little program!

But back to my burning desire to understand green screen technology and WHY the benefits can be HUGE!

Take it away, Jeff…

And there you have it. So…maybe we did just swap out the voice at the end rather than reshoot the scene…but I’ll tell you what Foundation has that NO other post/content house does…ZAZZ…lots of zazz.

Ruth Raises the Roof

Check it out! Ruth Ratny just wrote a story on us for Reel Chicago! She introduces newcomers Erik Crary, Jeff Landsman and Kara Stallings! The article discusses our continuing expansion and our “one-stop-shopping”!!

It’s pretty inspiring! Of course, I am partial. =)


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