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Editorial Expansion

We would like to welcome two new members to both our Chicago and Los Angeles teams!

Meet Grant MacDowell and Max Gold!

Editor,Grant MacDowell, who worked most recently at Optimus, has joined the LA. staff.  MacDowell accumulated a long-list of impressive work prior to his time at Optimus, including Ford spots with JWT Detroit, freelance graphic work for Janus and Hasbro, and a chapter with Brass Knuckles in Venice editing music videos for artists including Moby and No Doubt.

Max Gold joins our Chicago office from Draft FCB’s venerable in-house editorial department where his work for clients saw him editing spots for a host of notable directors including Iain Mackenzie, Tony Kaye, Sean Thonson, Fred Goss, as well as music video and Jack-Ass director, Whitey and 2010 DGA Director of the Year nominee Craig Gilespie. “Birthing Room,” a spot he edited for Qwest (directed by Gillespie) was shortlisted in the Cannes Lions competition.

We’re very excited to welcome these two new editors to our ever growing roster of talent!

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

Foundation Gears Up for Guerrant

Megan Guerrant has joined the Team at Foundation Content in Chicago as a producer, and we are thrilled to have her!

Prior to honing her skills in the technical world of color and finishing at Filmworkers, she spent six years at DraftFCB as a production business manager.  The fact that she also has experience in the world of event production from a nearly four year position at event production company Williams/Gerard Productions is a bonus as Foundation continues to expand the scope of their creative business model into new and exciting arenas.

Joining Foundation also brings her back to the beginning of her career where she spent time working on independent films with Christopher Coppola and music videos at Black Dog Films/RSA.  Guerrant says, ” I am excited about getting involved creatively in the projects I work on.  There is a lot of opportunity at Foundation for me to explore my creative side as well as my strategic/business side.”

Foundation President, Samantha Hart says, “Our EP, Tracy Heropkie and I have known and admired Megan for quite some time.  Now that our Los Angeles office has taken off, we found a need to have another producer on hand to cover the influx of work coming into Chicago for our graphics, color, smoke and finishing departments as well as editorial.  It’s exciting to see our LA clients clamoring to get a color session with Tom Rovak or to work with our talented designers.  Having run this company for the past six years, it is refreshing to  see that work coming into this marketplace.”

Executive Producer, Tracy Heropkie adds, “With the recent addition of editor Christina Stumpf, we are looking to add one additional editor and then we think the Chicago office will be positioned right where we want it to be.”

Welcome to the team, Megan!

Stumpfified

We are pleased to welcome Editor Christina Stumpf to the Foundation family! Christina brings her intuition and passion for storytelling to the team, after a ten year run at the Whitehouse. Drawn to diverse material, she’s cut campaigns across genres for such brands as Miller, Orbitz, Cadillac, Sears, and Office Max, for whose web video “Jewelry” was shortlisted at Cannes.

Stumpf’s long form credits include,”Hidden in Plain Sight”, a documentary in collaboration with UN Goodwill Ambassador Julia Ormond; “Hidden in Plain Sight”, with the support of former President Clinton, has helped raise over $1 million to promote awareness and help eradicate human trafficking worldwide.

President Samantha Hart adds, “We are thrilled that Christina has joined us and are looking forward to her playing both a creative and leadership role at our company.” Welcome Christina, we all look forward to working with you!

Live From New York, It’s…

ADRIENNE BRITZMAN!

We are proud to announce the addition of  Producer, Adrienne Britzman to the Chicago team.  Britzman joins us from The Mill in New York City.  With over five years of experience in post production and a background in visual effects production, her past clients have included Leo Burnett, BBDO, Wieden and Kennedy, Euro RSCG and JWT.

Executive Producer, Tracy Heropkie says of the new addition, “We are thrilled to have Adrienne on board at Foundation Content.  She brings with her a wealth of experience, a strong work ethic and a great creative energy.”

Adrienne adds, “I’m really excited to join the family at Foundation.  It’s an honor to work with such talented and determined individuals.  Not even two days into the job, and I’m bidding on 5 new projects that involve both production and post.  I look forward to working with all team members of Foundation and discovering the Windy City!”

She can be reached at : adrienne@foundationcontent.com.

Double Dribble

This past December, James Lipetzky Directed a spot for Draft FCB for Hampton Hotels. The piece was shot on our stage and featured a rather unique public figure… Joseph Odhiambo. Joe holds the world record for dribbling basketballs.

 

Tom Pastorelle, who is no stranger to the Hampton brand, edited this spot and the graphics featured the handiwork of Jason Voke and Curt Cooper. “It was a fun shoot” says James, “Joe was high energy and that pumped up every one on the crew – and I think that energy is evident in the final piece”

The spot is a lot of fun and yes… no special effects here… Joe, like Hampton, is the real deal.


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