Archive for the 'new media' Category

Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

Stussy: Where Art Meets Fashion

Foundation’s resident Interactive Media man, Ben Poster, just completed a collaboration with artist Cody Hudson for the Stussy brand. Cody’s artwork is being featured on tee-shirts from the Stussy Spring 2011 collection.

Click the pic above to view the content live on Stussy’s site or view it via vimeo here or below. Ben Poster pulled this video together with Cody as an unorthodox portrait of the artist at work.

The Price is Right

Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.

Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.

“Working on this project,” Curt says “was really a sign of our times.  Five years ago, you would never have seen an animated trailer/commercial for a book release.  With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”

And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!

Check this link out to view another book trailer we did for Bat Boy not too long ago for Weekly World News CEO’s book on the elusive urban legend.

Bat Boy Debuts!

In the mood to be terrified?  Click the picture below to meet… Bat Boy!

Keep your eyes peeled for the mysterious boy that has captivated and terrified the nation for years…

Focus Creeps Create Creepy Teaser Trailer

For those of you who recall frightening tales of Bat Boy and other mutants and alien spaceships screaming out for attention from grocery check out stations, you are in luck!  The Weekly World News who published the now defunct magazine – is back -under the leadership of CEO, Neil McGinness, who just published a new book entitled “Going Mutant.

This week, Foundation CEO, Samantha Hart, was in the Big Apple and attended a book signing party for “Going Mutant” in the East Village.  What’s the connection? McGinniss is a fan of Foundation’s Focus Creeps and enlisted the boys to produce an appropriately “creep-ie” teaser trailer to promote the brand.

The Creeps, Matt Egan and Jordan Grant traveled to Wisconsin, to a spooky nook called the Cave of the Mounds to shoot the Bat Boy in all his battiness.  And who is behind that scary mask?  I’ll never tell but from the look of the trailer which debuts tomorrow, it could be the real deal!!

Here are some snaps from the party in NYC.


Pictured on the left, Weekly World News CEO Neil McGinniss posing with the Bat Boy Bobble-head.

Scotch it to Me!

We recently hosted a 3D seminar with the folks from Quantel.

There was a demonstration along with a Q&A every two hours starting at around 10 am. The real party however, kicked off later that afternoon when we opened up a Scotch bar on the second floor of our offices, chocked full of tasty aged Scotch from all over the world! The bar service and catering were provided by none other than our friends at JFod.

The event was a success with everyone leaving feeling just a little more… enlightened!

Stay tuned for more 3D news to come.

New Graphics Division Announced!!

Former Lift motion designer Curt Cooper will be taking the lead as our Creative Director! Also migrating from Lift is Lusia Boryczko, who will assume the role of producer, Kyle Shoup, who becomes Senior Motion Designer, and Motion Designer Jesse Willis.This new team builds on the already strong core of Senior Motion Designer Jennifer Moody, Designer Jamin Clutcher, and Jason Voke who rises to Associate Creative Director.

(left to right) Jennifer Moody,  Jesse Willis,  Jamin Clutcher,  Jason Voke,  Curt Cooper,  Lusia Boryczko,  Kyle Shoup.

Check out the official press release at Ruth Ratny’s Reel Chicago!!

With such an impressive lineup of talent, our new division represents a formidable force in the Chicago market and beyond. The team will also be servicing clients from our Los Angeles office.

Welcome aboard, gang!


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