Archive for the 'new media' Category

Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

Stussy: Where Art Meets Fashion

Foundation’s resident Interactive Media man, Ben Poster, just completed a collaboration with artist Cody Hudson for the Stussy brand. Cody’s artwork is being featured on tee-shirts from the Stussy Spring 2011 collection.

Click the pic above to view the content live on Stussy’s site or view it via vimeo here or below. Ben Poster pulled this video together with Cody as an unorthodox portrait of the artist at work.

The Price is Right

Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.

Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.

“Working on this project,” Curt says “was really a sign of our times.  Five years ago, you would never have seen an animated trailer/commercial for a book release.  With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”

And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!

Check this link out to view another book trailer we did for Bat Boy not too long ago for Weekly World News CEO’s book on the elusive urban legend.

Bat Boy Debuts!

In the mood to be terrified?  Click the picture below to meet… Bat Boy!

Keep your eyes peeled for the mysterious boy that has captivated and terrified the nation for years…

Focus Creeps Create Creepy Teaser Trailer

For those of you who recall frightening tales of Bat Boy and other mutants and alien spaceships screaming out for attention from grocery check out stations, you are in luck!  The Weekly World News who published the now defunct magazine – is back -under the leadership of CEO, Neil McGinness, who just published a new book entitled “Going Mutant.

This week, Foundation CEO, Samantha Hart, was in the Big Apple and attended a book signing party for “Going Mutant” in the East Village.  What’s the connection? McGinniss is a fan of Foundation’s Focus Creeps and enlisted the boys to produce an appropriately “creep-ie” teaser trailer to promote the brand.

The Creeps, Matt Egan and Jordan Grant traveled to Wisconsin, to a spooky nook called the Cave of the Mounds to shoot the Bat Boy in all his battiness.  And who is behind that scary mask?  I’ll never tell but from the look of the trailer which debuts tomorrow, it could be the real deal!!

Here are some snaps from the party in NYC.


Pictured on the left, Weekly World News CEO Neil McGinniss posing with the Bat Boy Bobble-head.

Scotch it to Me!

We recently hosted a 3D seminar with the folks from Quantel.

There was a demonstration along with a Q&A every two hours starting at around 10 am. The real party however, kicked off later that afternoon when we opened up a Scotch bar on the second floor of our offices, chocked full of tasty aged Scotch from all over the world! The bar service and catering were provided by none other than our friends at JFod.

The event was a success with everyone leaving feeling just a little more… enlightened!

Stay tuned for more 3D news to come.

New Graphics Division Announced!!

Former Lift motion designer Curt Cooper will be taking the lead as our Creative Director! Also migrating from Lift is Lusia Boryczko, who will assume the role of producer, Kyle Shoup, who becomes Senior Motion Designer, and Motion Designer Jesse Willis.This new team builds on the already strong core of Senior Motion Designer Jennifer Moody, Designer Jamin Clutcher, and Jason Voke who rises to Associate Creative Director.

(left to right) Jennifer Moody,  Jesse Willis,  Jamin Clutcher,  Jason Voke,  Curt Cooper,  Lusia Boryczko,  Kyle Shoup.

Check out the official press release at Ruth Ratny’s Reel Chicago!!

With such an impressive lineup of talent, our new division represents a formidable force in the Chicago market and beyond. The team will also be servicing clients from our Los Angeles office.

Welcome aboard, gang!

Why We Love the Web!

Just read an interesting article, from the NY Times online, which names the top ten “Internet Moments” of the decade! As could be expected, Wikipedia and the iPhone made the list alongside Facebook and Craigslist. But the three I found most interesting were the mention of President Obama’s 2008 campaign, the use of Twitter during the Iranian election protests this past year and what they call the “online video revolution” of 2006. These three really stood out to me as being the most important “moments” because they were events which happened because of the groundwork laid down by social networking websites and informational websites like Facebook and Wikipedia. It cannot be questioned that YouTube has greatly influenced much of our popular culture in the last five years, it’s colorful internet stars often parodied in other online videos and major television programs. Obama’s campaign utilized just about every site the internet had to offer during his presidential campaign. By using Twitter as a political forum, people were able to organize political protests and share experiences and information with people across the world, giving us in the U.S. an incredible insight into their 2009 election rather than getting our information through more conventional and perhaps less authentic news sources.

Our children will undoubtedly be taught a course on history of the internet or perhaps the evolution of information technology.  And the top ten moments of the next decade may include LBS friendly gadgets, online voting or perhaps even a total reinvention of the internet itself!

ABC…It’s Easy As…LOL

Today on CNN.com they featured an article on kids using social networks.
http://www.cnn.com/2009/TECH/11/02/kids.social.networks/index.html
What do you think? Vote Below!

A Nephilim Grieves Its Way to Another Film Fest!

You may remember a while back when Anna Patel directed an intriguing short based on the poem “A Nephilim Grieves” by Vignette-Noelle Lammott. It was shown during the homegrown shorts segment of the Chicago International Film Festival last year. Well, the film has been accepted to yet another fest! This time, the First Annual Advertising Community Shorts Night, which is presented by The Midwest Independent Film Festival and AICP Midwest!

We are all very excited to see the film get more exposure and hope you’ll all come out to support our girls and other filmmakers of the Midwest!

Come check it all out at Landmark’s Century Centre Cinema, 2828 North Clark, on Tuesday, October 6th!! Doors open at 6 pm with a pre-show cocktail reception, film program begins at 7:30 pm sharp and is followed by their ever-popular after-party.  For full details:  www.midwestfilm.org! See you there!


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