Archive for the 'social media' Category

Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

Why We Love the Web!

Just read an interesting article, from the NY Times online, which names the top ten “Internet Moments” of the decade! As could be expected, Wikipedia and the iPhone made the list alongside Facebook and Craigslist. But the three I found most interesting were the mention of President Obama’s 2008 campaign, the use of Twitter during the Iranian election protests this past year and what they call the “online video revolution” of 2006. These three really stood out to me as being the most important “moments” because they were events which happened because of the groundwork laid down by social networking websites and informational websites like Facebook and Wikipedia. It cannot be questioned that YouTube has greatly influenced much of our popular culture in the last five years, it’s colorful internet stars often parodied in other online videos and major television programs. Obama’s campaign utilized just about every site the internet had to offer during his presidential campaign. By using Twitter as a political forum, people were able to organize political protests and share experiences and information with people across the world, giving us in the U.S. an incredible insight into their 2009 election rather than getting our information through more conventional and perhaps less authentic news sources.

Our children will undoubtedly be taught a course on history of the internet or perhaps the evolution of information technology.  And the top ten moments of the next decade may include LBS friendly gadgets, online voting or perhaps even a total reinvention of the internet itself!

Web 3.0 – Adapt or Perish?

H.G. Wells once wrote,  “Adapt or perish, now as ever, is nature’s inexorable imperative”.

Of course, he was talking about Science Fiction…or was he? Now more than ever we are constantly adapting to technology as it wildly evolves around us. But at what cost?

Now, don’t get me wrong – I’m glad my father no longer refers to his computer as “the google machine” but I would be lying if I said it wasn’t a bit unnerving that he now asks me if I’m okay if I go more than a few days without updating my status on a myspace page I rarely use. I fear he may never write me an old fashioned letter ever again!

And what about Kindle? Can you really replace that time old experience of lifting the worn cover of your favorite book and getting lost in the inky wonder of a good read? Is technology taking over our lives or are we willfully accepting the need for such a change in our human habits?

Web 3.0, sometimes referred to as the Semantic Web, is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. Imagine this: 3D virtual worlds the likes of which would put Second Life out of business or Web-connected bathroom mirrors?! It’s all possible now…it just takes someone to think it up!

True, the idea of the Web as one big database is nothing new…and Web 3.0 isn’t a new concept, as teh phrase was first coined in a 2001 issue of Scientific American. The article described a world in which software “agents” perform Web-based tasks we, the searcher or consumer, “often struggle to complete on our own”. According to Jeff Bates, cofounder of Slashdot,”There’s millions of dollars being spent trying to better optimize search, and that’s a big part of what the Semantic Web will be.” So…why do we as humans have such a difficult time eloquently expressing to a machine what it is we are in fact searching for? Why spend millions trying to perfect an artificial intelligence to look things up for us?

Is it the same reason we now mournfully tweet when a relative passes or “like” someone’s status update when we are unable to find the right words on our own? Or is it just possible that this technological boom is aiding our evolution, and if so- what is the end result? Is Twitter making us as stupid a InformationWeek’s Fritz Nelson seems to think? What are we evolving towards today? Will you adapt… or perish? Or …will our great great great grandkids look back at our Web 3.0 craze the way we look back now and laugh at those huge beepers we used to carry around as teenagers?


Changing Our Focus

Remember the old skool “focus groups” of traditional advertising?

Oh wait… people still do that…

My question is WHY?

In an age of twittering and everyone’s grandmother having a blog of their own, you’d think this outdated form of data collecting would be collecting dust. First of all, why would you judge the success or “cool factor” of your product based on the opinions of a dozen people with nothing better to do with their evenings than be part of a focus group about the latest shampoo bottle design for $50 and some snacks? Wouldn’t it seem more appropriate to scope out the Facebook fanpages and see how well your product is doing on it’s own and then decide if changes are even needed?!

syfy

Take the Sci-Fi Channel’s recent change to “SyFy”. Nothing was broken here…so why did they “fix” it? I’ll tell you why; they “tested it with consumers” (translation: They held a focus group, not with members of the fanbase but rather people they’d like to attract to the channel) Well, it didn’t take long for true fans to react and cause all kinds of upheaval for “the channel formerly known as Sci-Fi” via Twitter, Facebook and every geek forum known across the internet. The Sci-Fi Channel’s own blog had 900 negative comments by the end of the day after the change of name was announced publicly! (See above picture)

See… sometimes those 12 people may not have the brand’s true interest or “ideals” at heart.

So, Corporate America….if you’re listening…and you’re probably not….but in the off chance that you are and have ditched the old marketing models for the adwareness of today….I have one thing to say: Know thy consumers…and in so knowing thy consumers, know their status updates, know their tweets and most importantly, know their power.

“Interweb” the Rainbow

“Taste the rainbow.”

It’s probably one of the most recognizable slogans in recent brand history – right?

So- how does a huge brand like Skittles stay relevant in a “web 2.5″ driven world? Easy…it adapts!

Have you been to skittles.com recently? Basically, they’ve incorporated some of the world’s leading social and shared-media networks to support their web persona, proving the social significance of the chewy fruit candies!

800px-skittles-louisiana-2003

You’ll first notice when visiting skittles.com that you are prompted to enter your age. After this, a widget appears in the upper left hand corner of the homepage which is their youtube page! Obviously, youtube is a great way to showcase the brand’s popularity amongst everyday “consumers” while keeping up with their tried and true “viral” videos that have driven the brand for so long!

Now, this is where it gets really cool for a social media nerd like me…say you want “just the facts”, click on “Products” and you don’t end up at some obviously skewed page powered by marketing geniuses…instead, you are swiftly whisked away to Wikipedia! The same thing goes for “Friends” and “Chatter”, which redirects you to their facebook page and their twitter feed.

Who knew a product created in the seventies could be so… innovative!?!

I think it’s a brilliant move by Skittles and I wonder how long before we start to see a copycat campaign by that “other” multicolored candy coated confectionery….

With Friends Like These…

Before the now defunct social network Friendster ever had a chance to become part of my mother-in-law’s vernacular, voila – it’s gone.

Check out this article at Slate (http://www.slate.com/id/2212833/) which didn’t really explain how it happened that every Friendster user just up and left…but did mention, what I like to call the “Spam-bot Factor”.

Have you ever gotten those annoying friend requests on Myspace from women named Candi or HottieXXX, subject line: Hot Naked Pics!? That’s the “Spam-bot Factor”.

When thousands of fake accounts claiming they can make you millions within days or get you laid within minutes invade Facebook what will replace it??  Perhaps more actual “face” time with actual “friends” – now wouldn’t that be novel?

New Media Vs. Analog Adguys

I recently attended the Chicago New Media Summit in search of new knowledge about my field and was sorely disappointed when the first day ended up being one long tutorial session for *coughs uncomfortably* matureseasoned...old people. There….I said it. (BUT LET ME EXPLAIN before you close this window and start sending me hate mail)

The summit was kind of negs on Chicago youth in media. One speaker said, and I quote, “the youth need to be held back a bit”…hmmm….I’m 24….does that make me “the youth”? Do I need to be held back?

It was also funny and sad to see a bunch of aging men from the adworld’s “good ole days” talking about “the facebook” and how it’s going to be a tool in changing the face of media.

The second day was pretty cool though! Lots of Web 2.5 talk and we all know how much I love that. Miguel Gonzalez of DraftFCB gave a session on viral branding and new technologies for advertising which was very informative and engaging. And my friend Jim Marcus of Ogilvy was there for a segment on the 2016 Olympic bid, in which he gave a little shout out to Foundation for shooting a video for the bid. =)

All in all, I’d give the summit a thumb up for the networking and a few good speakers and a thumb down for the bizarro ageism.

Jeff Landsman managed to join me for part of the first day. Jeff made the times when I was bored out of my mind, after hearing four speakers refer to “Blogger” as a “cutting edge” blogging tool, a little more entertaining.

Oh and btw, have you ever heard of Daisy Whitney’s “new media minute”? If not…look it up on youtube…and tell me you wouldn’t LOVE to see a parody?! Puh-Leeze!

You Can’t Handle a Bigger Logo!

This made my day. Just wanted to share because at the end of the day…it’s true…I loves me some BIG logos…

I think all of us in the ad-world can relate to this hilarious little clip.

How Young is Too Young?

You tell me cause I’m not sure what my position on this is yet….

I was browsing articles on NYTimes.com and came across TOTSPOT. It’s basically a social networking website for babies. Truthfully, it’s written and run by the parents but still… you know kids are all over the internet by the age of three nowadays!…Wow…did I really just say “Nowadays”? Anyway, check out this article; it explains a little more about the website itself.

Personally I think it’s a little weird, not to mention potentially dangerous. I don’t want to sound like some old lady shaking a fist in the air, but damn…kids these days are growing up too fast- what with the facebook and the vh1! …Okay…I’m done now, sorry, sometimes my inner old lady takes over….I call her Ethel.


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