Our L.A. team has been working on a project with Dentsu for the Bandai toy company. Bandai has two new toys coming out, that we are creating promotional sizzle pieces for.
Jonathan DelGatto’s edit bay was transformed into a green screen studio for the shoot! We’ll be posting the pieces when they are done… and though i cannot say too much more about the toys themselves… I will say that I totally want one!
We recently hosted a 3D seminar with the folks from Quantel.
There was a demonstration along with a Q&A every two hours starting at around 10 am. The real party however, kicked off later that afternoon when we opened up a Scotch bar on the second floor of our offices, chocked full of tasty aged Scotch from all over the world! The bar service and catering were provided by none other than our friends at JFod.
The event was a success with everyone leaving feeling just a little more… enlightened!
Just read an interesting article, from the NY Times online, which names the top ten “Internet Moments” of the decade! As could be expected, Wikipedia and the iPhone made the list alongside Facebook and Craigslist. But the three I found most interesting were the mention of President Obama’s 2008 campaign, the use of Twitter during the Iranian election protests this past year and what they call the “online video revolution” of 2006. These three really stood out to me as being the most important “moments” because they were events which happened because of the groundwork laid down by social networking websites and informational websites like Facebook and Wikipedia. It cannot be questioned that YouTube has greatly influenced much of our popular culture in the last five years, it’s colorful internet stars often parodied in other online videos and major television programs. Obama’s campaign utilized just about every site the internet had to offer during his presidential campaign. By using Twitter as a political forum, people were able to organize political protests and share experiences and information with people across the world, giving us in the U.S. an incredible insight into their 2009 election rather than getting our information through more conventional and perhaps less authentic news sources.
Our children will undoubtedly be taught a course on history of the internet or perhaps the evolution of information technology. And the top ten moments of the next decade may include LBS friendly gadgets, online voting or perhaps even a total reinvention of the internet itself!
We recently screened our new content reel for agency SPM. Although we already have a strong relationship with the agency on the editorial side, we wanted to highlight our efficiency at bundling post and production together without sacrificing quality.
Over 20 SPM employees attended including creative directors Bob Konald, Dave Paulus and Rick Conrad. As an added bonus, we did a live demo at presentation where we interviewed SPM partners Larry Margolis, Gary Storandt and other principals for an SPM promotional video.
SPM does a lot of work with hospitals, which means they have to work around doctor’s schedules. We were able to illustrate live how easy it was for our nimble crew to set up an interview on the fly, in a tight space and still have it look great!
Ben Chappell just recently was asked to speak at the HD Expo here in Chicago with Fletcher Camera’s Tom Fletcher. Incidentally, Ben has more experience with the RED than almost any other director of photography in the city!
What were they talking about this year at the HD Expo? RED,RED,RED!
The workshop was a highly informative two hour segment on all things relating to the RED camera. Ben says, “The event went great! It was great to hear RED news straight from the source, Jon Sagud. They have a new set of lenses coming out that will change the game! As well as their new cameras Scarlet and Epic!! Moving beyond 4K to even higher resolutions.”
HD Expo is a very cool event indeed and we were very proud to see one of our own so ahead of the curve!
I just read an interesting article on Yahoo! Tech about how “Web 2.0″ is being added as the one millionth word to the English dictionary! And it’s causing quite a stir in the linguistics community!
Apparently the Global Language Monitor, which uses a math formula to track the frequency of words and phrases in print and electronic media, claimed “Web 2.0″ appeared over 25,000 times in searches!!!But some people call it “fraud”. Geoffrey Nunberg, a linguistics professor at the University of California at Berkeley, says “It’s not bad science. It’s nonsense.”
What do you think? Should Web 2.0 be included in the dictionary? Vote now!
H.G. Wells once wrote, “Adapt or perish, now as ever, is nature’s inexorable imperative”.
Of course, he was talking about Science Fiction…or was he? Now more than ever we are constantly adapting to technology as it wildly evolves around us. But at what cost?
Now, don’t get me wrong – I’m glad my father no longer refers to his computer as “the google machine” but I would be lying if I said it wasn’t a bit unnerving that he now asks me if I’m okay if I go more than a few days without updating my status on a myspace page I rarely use. I fear he may never write me an old fashioned letter ever again!
And what about Kindle? Can you really replace that time old experience of lifting the worn cover of your favorite book and getting lost in the inky wonder of a good read? Is technology taking over our lives or are we willfully accepting the need for such a change in our human habits?
Web 3.0, sometimes referred to as the Semantic Web, is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. Imagine this: 3D virtual worlds the likes of which would put Second Life out of business or Web-connected bathroom mirrors?! It’s all possible now…it just takes someone to think it up!
True, the idea of the Web as one big database is nothing new…and Web 3.0 isn’t a new concept, as teh phrase was first coined in a 2001 issue of Scientific American. The article described a world in which software “agents” perform Web-based tasks we, the searcher or consumer, “often struggle to complete on our own”. According to Jeff Bates, cofounder of Slashdot,”There’s millions of dollars being spent trying to better optimize search, and that’s a big part of what the Semantic Web will be.” So…why do we as humans have such a difficult time eloquently expressing to a machine what it is we are in fact searching for? Why spend millions trying to perfect an artificial intelligence to look things up for us?
Is it the same reason we now mournfully tweet when a relative passes or “like” someone’s status update when we are unable to find the right words on our own? Or is it just possible that this technological boom is aiding our evolution, and if so- what is the end result? Is Twitter making us as stupid a InformationWeek’s Fritz Nelson seems to think? What are we evolving towards today? Will you adapt… or perish? Or …will our great great great grandkids look back at our Web 3.0 craze the way we look back now and laugh at those huge beepers we used to carry around as teenagers?
It’s probably one of the most recognizable slogans in recent brand history – right?
So- how does a huge brand like Skittles stay relevant in a “web 2.5″ driven world? Easy…it adapts!
Have you been to skittles.com recently? Basically, they’ve incorporated some of the world’s leading social and shared-media networks to support their web persona, proving the social significance of the chewy fruit candies!
You’ll first notice when visiting skittles.com that you are prompted to enter your age. After this, a widget appears in the upper left hand corner of the homepage which is their youtube page! Obviously, youtube is a great way to showcase the brand’s popularity amongst everyday “consumers” while keeping up with their tried and true “viral” videos that have driven the brand for so long!
Now, this is where it gets really cool for a social media nerd like me…say you want “just the facts”, click on “Products” and you don’t end up at some obviously skewed page powered by marketing geniuses…instead, you are swiftly whisked away to Wikipedia! The same thing goes for “Friends” and “Chatter”, which redirects you to their facebook page and their twitter feed.
Who knew a product created in the seventies could be so… innovative!?!
I think it’s a brilliant move by Skittles and I wonder how long before we start to see a copycat campaign by that “other” multicolored candy coated confectionery….
Before the now defunct social network Friendster ever had a chance to become part of my mother-in-law’s vernacular, voila – it’s gone.
Check out this article at Slate (http://www.slate.com/id/2212833/) which didn’t really explain how it happened that every Friendster user just up and left…but did mention, what I like to call the “Spam-bot Factor”.
Have you ever gotten those annoying friend requests on Myspace from women named Candi or HottieXXX, subject line: Hot Naked Pics!? That’s the “Spam-bot Factor”.
When thousands of fake accounts claiming they can make you millions within days or get you laid within minutes invade Facebook what will replace it?? Perhaps more actual “face” time with actual “friends” – now wouldn’t that be novel?