Archive for the 'Technology' Category

Babes In Toyland

Our L.A. team has been working on a project with Dentsu for the Bandai toy company. Bandai has two new toys coming out, that we are creating promotional sizzle pieces for.

Jonathan DelGatto’s edit bay was transformed into a green screen studio for the shoot! We’ll be posting the pieces when they are done… and though i cannot say too much more about the toys themselves… I will say that I totally want one!

Scotch it to Me!

We recently hosted a 3D seminar with the folks from Quantel.

There was a demonstration along with a Q&A every two hours starting at around 10 am. The real party however, kicked off later that afternoon when we opened up a Scotch bar on the second floor of our offices, chocked full of tasty aged Scotch from all over the world! The bar service and catering were provided by none other than our friends at JFod.

The event was a success with everyone leaving feeling just a little more… enlightened!

Stay tuned for more 3D news to come.

Why We Love the Web!

Just read an interesting article, from the NY Times online, which names the top ten “Internet Moments” of the decade! As could be expected, Wikipedia and the iPhone made the list alongside Facebook and Craigslist. But the three I found most interesting were the mention of President Obama’s 2008 campaign, the use of Twitter during the Iranian election protests this past year and what they call the “online video revolution” of 2006. These three really stood out to me as being the most important “moments” because they were events which happened because of the groundwork laid down by social networking websites and informational websites like Facebook and Wikipedia. It cannot be questioned that YouTube has greatly influenced much of our popular culture in the last five years, it’s colorful internet stars often parodied in other online videos and major television programs. Obama’s campaign utilized just about every site the internet had to offer during his presidential campaign. By using Twitter as a political forum, people were able to organize political protests and share experiences and information with people across the world, giving us in the U.S. an incredible insight into their 2009 election rather than getting our information through more conventional and perhaps less authentic news sources.

Our children will undoubtedly be taught a course on history of the internet or perhaps the evolution of information technology.  And the top ten moments of the next decade may include LBS friendly gadgets, online voting or perhaps even a total reinvention of the internet itself!

ABC…It’s Easy As…LOL

Today on CNN.com they featured an article on kids using social networks.
http://www.cnn.com/2009/TECH/11/02/kids.social.networks/index.html
What do you think? Vote Below!

SPM Screening: Save Money, Sacrifice Nothing

We recently screened our new content reel for agency SPM.  Although we already have a strong relationship with the agency on the editorial side, we wanted to highlight our efficiency at bundling post and production together without sacrificing quality.

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Over 20 SPM employees attended including creative directors Bob Konald, Dave Paulus and Rick Conrad. As an added bonus, we did a live demo at presentation where we interviewed SPM partners Larry Margolis, Gary Storandt and other principals for an SPM promotional video.

SPM does a lot of work with hospitals, which means they have to work around doctor’s schedules. We were able to illustrate live how easy it was for our nimble crew to set up an interview on the fly, in a tight space and still have it look great!

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Ben Chappell Sees RED

Ben Chappell just recently was asked to speak at the HD Expo here in Chicago with Fletcher Camera’s Tom Fletcher. Incidentally, Ben has more experience with the RED than almost any other director of photography in the city!

What were they talking about this year at the HD Expo? RED,RED,RED!

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The workshop was a highly informative two hour segment on all things relating to the RED camera. Ben says, “The event went great!  It was great to hear RED news straight from the source, Jon Sagud.  They have a new set of lenses coming out that will change the game!  As well as their new cameras Scarlet and Epic!!  Moving beyond 4K to even higher resolutions.”

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HD Expo is a very cool event indeed and we were very proud to see one of our own so ahead of the curve!

Web 2.0 Added to the Dictionary?

I just read an interesting article on Yahoo! Tech about how “Web 2.0″ is being added as the one millionth word to the English dictionary! And it’s causing quite a stir in the linguistics community!

Apparently the Global Language Monitor, which uses a math formula to track the frequency of words and phrases in print and electronic media, claimed “Web 2.0″ appeared over 25,000 times in searches!!!But some people call it “fraud”. Geoffrey Nunberg, a linguistics professor at the University of California at Berkeley, says “It’s not bad science. It’s nonsense.”

What do you think? Should Web 2.0 be included in the dictionary? Vote now!


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