Posts Tagged 'advertising'

It’s An AD World…

There is a new film which just came out this weekend, playing in select theatres, about the advertising industry. “Art & Copy“, directed by Doug Pray is a film about the ins and outs, the truths and the faults of advertising’s “creative revolution” and cultural impact. The film won the award for best documentary director at the Atlanta Film Festival and is sure to be a real treat for anyone involved in the ad world!

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Perhaps it was Pray who summed it all up in his statement of the film when he said “Hate advertising? Make better ads”

If you’re in Chicago…Check it out with our good friends at the Music Box theatre! See here for tickets: http://www.musicboxtheatre.com/features/art-copy

Changing Our Focus

Remember the old skool “focus groups” of traditional advertising?

Oh wait… people still do that…

My question is WHY?

In an age of twittering and everyone’s grandmother having a blog of their own, you’d think this outdated form of data collecting would be collecting dust. First of all, why would you judge the success or “cool factor” of your product based on the opinions of a dozen people with nothing better to do with their evenings than be part of a focus group about the latest shampoo bottle design for $50 and some snacks? Wouldn’t it seem more appropriate to scope out the Facebook fanpages and see how well your product is doing on it’s own and then decide if changes are even needed?!

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Take the Sci-Fi Channel’s recent change to “SyFy”. Nothing was broken here…so why did they “fix” it? I’ll tell you why; they “tested it with consumers” (translation: They held a focus group, not with members of the fanbase but rather people they’d like to attract to the channel) Well, it didn’t take long for true fans to react and cause all kinds of upheaval for “the channel formerly known as Sci-Fi” via Twitter, Facebook and every geek forum known across the internet. The Sci-Fi Channel’s own blog had 900 negative comments by the end of the day after the change of name was announced publicly! (See above picture)

See… sometimes those 12 people may not have the brand’s true interest or “ideals” at heart.

So, Corporate America….if you’re listening…and you’re probably not….but in the off chance that you are and have ditched the old marketing models for the adwareness of today….I have one thing to say: Know thy consumers…and in so knowing thy consumers, know their status updates, know their tweets and most importantly, know their power.

Two Guys…One…TUB?

So, we’re over at Resolution Studios this week shooting some stuff for Autotrader.com ,which I will be back later to talk more about and show off some fancy production stills. In the meantime though- we are shooting on their “Apartment Set” where there is a kitchen,bathroom and large “living room”. Well…in the bathroom they have all the usual stuff; toilet, shower….GINORMOUS ROUND BATHTUB.

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Seriously, you could house a seal in this tub…

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Or a Crare-bear…. (otherwise known as our own line producer Erik Crary)

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or a DP I guess.

(You can find Chaps in the TUB….workin’ on a dub)…name that song parody and win 2 Million awesome points!!

Use Protection

You know you’ve been in creative marketing too long when stuff like this actually seems like a good idea!

I think my favorite one and possibly the most plausible is: Chevy!


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