Posts Tagged 'fashion'

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

Behind the Scenes with AGGA B

This is a behind the scenes look at Foundation’s Matt Egan in action. Matt has shot several projects for fashion designer AGGA B recently and the footage from this particular shoot was for her Summer 2010 Collection. Click the picture below to view the footage.

Matt says of the experience, “Working with Agga or high end fashion in general is always an exciting and creative opportunity.  Fashion pieces always call for dynamic, progressive concepts, with pristine captivating imagery. The editing and sound all have to be flawless and dovetail with the concept to complete that compelling feel . The final piece must project a hypnotic energy,  a world that every viewer wants to dive into and make it their own. “

What I love about this footage is the sophisticated glamour of it. The colors are great and having seen Matt in action, I can honestly say that he is the king of versatility. He can shoot everything from gritty rodeo shows to sequin encrusted models! And what a team we have! It’s easy to forget sometimes when we see these people every day, on every shoot- it’s easy to overlook just how awesomely talented each one of them is!  Good work, team!

Agga B Spring/Summer Collection Shoot

What were Focus Creep Ben Chappell, co-director Matt Egan and producer Jordan Grant doing yesterday at DuSable Harbor, with a beautiful scantily clad model on a boat?

The boys were shooting a fashion commercial for the Agga B Spring/Summer 2010 collection with Factor Women model, Nadiya.

The footage was shot with the Canon 7D and as if these snaps weren’t hot enough, they will be shooting two more episodes within the next two weeks!


Blog Stats

  • 35,661 hits

Archives


Follow

Get every new post delivered to your Inbox.