Have you seen this viral piece on YouTube?
The recent YouTube success of “Chicken Wing Shortage” for Kraft’s Ranch Dressing aimed at a super bowl weekend tie-in was the result of a true team effort…that’s right…it was US!
When EuroRSCG’s Monica Wilkins called us on a Wednesday at 5 pm and said we had TWO days to shoot, design and edit a viral video, our nimble team sprang into action with everyone wearing multiple hats to get the job done. In less than twenty four hours, Senior Producer Tracy Heropkie and Director/Editor James Lipetzky organized and sent out three teams to begin shooting while casting was held at Foundation.
Our graphics team had key frames by noon and the first rough cut was done by six the first day. The second day we shot the newscasters on our stage while the edit was being revised. The whole cut was up for the client by 4 that day. When the client requested a talent change at 5, it was no problem – we re-cast and re-shot the scene and had the revision up an hour later!!
Our indie filmmaking spirit combined with a great idea led to the desired impact. Over 250,000 hits in 2 days! Wanna see production stills?
