Posts Tagged 'viral'

Foundation Serves Up Wings for 250,000!

Have you seen this viral piece on YouTube?

The recent YouTube success of “Chicken Wing Shortage” for Kraft’s Ranch Dressing aimed at a super bowl weekend tie-in was the result of a true team effort…that’s right…it was US!

When EuroRSCG’s Monica Wilkins called us on a Wednesday at 5 pm and said we had TWO days to shoot, design and edit a viral video, our nimble team sprang into action with everyone wearing multiple hats to get the job done.  In less than twenty four hours, Senior Producer Tracy Heropkie and Director/Editor James Lipetzky organized and sent out three teams to begin shooting while casting was held at Foundation.

Our graphics team had key frames by noon and the first rough cut was done by six the first day. The second day we shot the newscasters on our stage while the edit was being revised. The whole cut was up for the client by 4 that day. When the client requested a talent change at 5, it was no problem – we re-cast and re-shot the scene and had the revision up an hour later!!

Our indie filmmaking spirit combined with a great idea led to the desired impact. Over 250,000 hits in 2 days! Wanna see production stills?

CLICK HERE!

Production Month!

So, this month we showcased our production know-how in our monthly newsletter and Brad Holland put together a lovely reel of some of our content work we’ve done over the past year or so. From raw viral content to music videos to in-store advertising for Target’s Channel Red as well as national spots for such brands as USG and Allstate…we do it all!

“It’s exciting to see our clients bring jobs in that we are able to shoot right here on our green screen stage and finish the job soup to nuts. We couldn’t be more proud of our team!” – Samantha Hart

GO TEAM!!!

You’ve Got FAN Mail!

So, one of our clients, John Gorski from SPM Advertising, was in here the other day working with Jeff Landsman and he decided to mess around with his digital camera…

Well…this was the end result…

I’m not gonna lie, this kind of made my day! So thanks again, John…You’ve made your way onto my “super awesome clients I may one day take a bullet for” list!

Yes, We Can

Our dear friends Pam Spritz and her son, expert chef Jordan, along with Cindy Carson, ,John Fisher, Colleen Daley, Nancy McDaniel, Lisa Kusluski, and Foundation owners Samantha Hart & James Lipetzky, are hosting a an event benefiting the Obama Victory Fund!

The event will be here in Chicago on August 16th at Frame Factory from 7:00 pm to 9:30 pm

Click the logo to find out how you can help!!!

Remember, one person can make a difference in the world, but a community can change the world. Change is like viral marketing…infectious!

5000 Hits in Less Than 24 Hours!!

Wow…

Personally, I’m starting to think that Ian and I need our own show…

Want to see more Rule of Law clips? You can!

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