Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.
Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.
“Working on this project,” Curt says “was really a sign of our times. Five years ago, you would never have seen an animated trailer/commercial for a book release. With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”
And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!