Archive for the 'behind the scenes' Category

Cowboy Oyster

Our work for Whole Foods and Omelet continued last week in Morro Bay, where we filmed oyster and abalone fisherman. Neal Maloney of Morro Bay Oysters taught us they way of “cowboy oysters” – which are usually at least five years old and super big. Our Producer, Ben Poster, rose to the challenge and ate one down – in three bites!.

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United We Stand

In Los Angeles, James Lipetzky directed a piece for United Way of Orange County. Shot over five days on location in Orange County,  Foundation’s Evan Cohen pulled double duty on this shoot as both Line Producer and AD.

The shoot culminated with 50 people on the beach in Newport Beach.  James Lipetzky commented; “I was deeply moved by some of the stories I encountered while on this shoot, of those helped by United Way. The work they do to help those in need really is exceptional.” Stay tuned for more on this piece in the future!

The Worldwide Del Webb

Jonathan Del Gatto is currently in Arizona, directing some spots for Del Webb with BDM agency producer Jack Steinman.

Del Webb is a retirement community with locations all across the United States.  Jonathan will also be traveling to Texas, California, Illinois and South Carolina to document some of the residents there and the properties for a series of web videos promoting Del Webb and their hip lifestyle!

JDG will be at Edgewater in Elgin, IL and Carolina Lakes in South Carolina next week.

Check out these behind-the-scenes snaps!


Behind the Camera on Cameras

Check out the behind-the-scenes video for Matt and Kim of the making of their music video “Cameras.”Click the pic to view!

Some very fun footage of our favorite musical duo of the moment and of course, director Jonathan Del Gatto.

Foundation LA : Action

Here is a quick snap from the LA studio!

Director, Anna Patel on set with DP Hilton Goring.

Stussy: Where Art Meets Fashion

Foundation’s resident Interactive Media man, Ben Poster, just completed a collaboration with artist Cody Hudson for the Stussy brand. Cody’s artwork is being featured on tee-shirts from the Stussy Spring 2011 collection.

Click the pic above to view the content live on Stussy’s site or view it via vimeo here or below. Ben Poster pulled this video together with Cody as an unorthodox portrait of the artist at work.

Roses are Red, Violets are Blue…

… and people everywhere today are either puking up 3 year old chalky hearts that Hallmark passes off as candy or their making others puke with their “cute coupledom”.

Well, whichever side of the Valentine’s Day fence you happen to fall on, Focus Creeps have a project coming up that you’re sure to find… sweeeeeeet!

Dream Trinity… it’s a film which follows San Francisco band Girls, Smith Westerns and Magic Kids on a cross country tour and it is sure to be the ultimate rock and roll romance film of 2011!

This film will be hitting the festival scene soon, so keep an eye out and enjoy this tasty, low calorie, non puke inducing treat and don’t forget to share it with someone you love!

Happy Valentine’s Day, from all of us at Foundation!


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