Archive for the 'Cool Ads' Category

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

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Just For Laughs

Where were you yesterday at 1:30 pm (Central)? Well… if you were in Chicago’s Millennium Park, you may have seen an outrageously awesome social experiment organized by Tyler Walker, of Improv Everywhere  in conjunction with TBS. As a publicity stunt to kick off the Just for Laughs event on TBS this week, an “MP3 Experiment” took place that lasted about 30 minutes. Participants were told to download a song via their respective mp3 players. Utilizing one DVC Pro HD and a couple of flip cams, various shooters captured this hilarious footage.

Suzie Moore edited the footage together and Megan Guerrant produced. They wrapped at about 11:30 lastnight and it’s live today! Talk about a quick turn around. I think my favorite part has to be when this “mysterious voice” actually got a mob of people to use their finger’s as moustaches! Brilliant!

How’s the Weather?

Though it’s been unusually cool in Chicago these days, our L.A. office has been heating up. Check out this latest project we worked on with the folks from High Wide and Handsome.  Working with Production Company Chromatic Films and director James Tooley, we put together these spoof Weather forecast spots for “Rift”, a new video game by Trion.  These are the web spots but they also finished for Broadcast and are airing on SyFy, FX, and G4!

Anna Patel edited all the spots while Jamin Clutcher handled the graphics.  Color by Tom Rovak, audio mix by Ryan Pribyl, and produced by Stacy Paris; as always, a true team effort from our brilliant staff.

Instant Gratification

Our graphics team just finished this spot for TicketsNow.com with the folks from Sponge.

Ryan Pribyl created the sound design and Jenn Moody and Jesse Willis were the motion designers on this piece.

I don’t know about you… but I know where I’ll be getting my next concert tix!

As Brisk As We Wanna Be

Cornerstone recently had us create a motion reel projection for a Shady Records concert on 3/25 in Detroit.  Shady Records recording artists Slaughterhouse and Yelawolf were joined on stage for a surprise performance by their label-head, Eminem.  The concert was sponsored by Brisk and the reel incorporated original artwork by Matt W. Moore, SOPA, Colletivo, ILOVEDUST and Tristan Eaton.

Click the picture below to view.

We turned this around in just 3 days! Shout out to graphic artist Francis Kmiecik , for his assist on this project.

Flying High

Award winning editor Jonathan Del Gatto, recently joined the Foundation team in Los Angeles and Chicago as an editor/director. We are thrilled to be associated with Jonathan (who really is his own brand!).

Check out this piece he recently directed for United Airlines. Click the picture to view!

Btw, as a side note,  we heart Herbie Hancock!

“Interweb” the Rainbow

“Taste the rainbow.”

It’s probably one of the most recognizable slogans in recent brand history – right?

So- how does a huge brand like Skittles stay relevant in a “web 2.5” driven world? Easy…it adapts!

Have you been to skittles.com recently? Basically, they’ve incorporated some of the world’s leading social and shared-media networks to support their web persona, proving the social significance of the chewy fruit candies!

800px-skittles-louisiana-2003

You’ll first notice when visiting skittles.com that you are prompted to enter your age. After this, a widget appears in the upper left hand corner of the homepage which is their youtube page! Obviously, youtube is a great way to showcase the brand’s popularity amongst everyday “consumers” while keeping up with their tried and true “viral” videos that have driven the brand for so long!

Now, this is where it gets really cool for a social media nerd like me…say you want “just the facts”, click on “Products” and you don’t end up at some obviously skewed page powered by marketing geniuses…instead, you are swiftly whisked away to Wikipedia! The same thing goes for “Friends” and “Chatter”, which redirects you to their facebook page and their twitter feed.

Who knew a product created in the seventies could be so… innovative!?!

I think it’s a brilliant move by Skittles and I wonder how long before we start to see a copycat campaign by that “other” multicolored candy coated confectionery….


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