Published July 27, 2011
advertising , around the office , Awards , chicago , Contest , Cool Ads , cute , foundation , marketing , midwest , News , staff
Tags: b stover, Contest, editing, fashion, foundation, foundation content, nails, production, sally hansen, spots, suzie moore, winner
Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists! The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!
B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.
B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!
Published March 2, 2011
around the office , focus creeps , foundation , Los Angeles , marketing , News , Press Release , staff
Tags: brand strategist, cornerstone, employee, evan cohen, fader, foundation content, Los Angeles, marketing, new, staff
Evan Cohen is the most recent addition to our Los Angeles branch, migrating from Director of Strategic Marketing and Creative for Cornerstone Promotion and head of video production for Cornerstone’s in-house music and culture property FADER Media. Cohen will serve in the capacity of VP Brand Strategy & Production.
As Director, Strategic Marketing & Creative at Cornerstone, Cohen was instrumental in building the West Coast office of the NY-based brand strategy agency. His strong production background contributed to the growth of Cornerstone’s branded content creation and entertainment businesses. During his tenure, Evan created and executed integrated campaigns for A-list brands such as Levi’s, Kia, HBO, Microsoft, Diageo, Pepsi and Columbia Pictures. He also served as Multimedia Director for FADER Media and headed up the video production for the FADER Label.
While at Cornerstone, Evan worked closely on a video for artists Matt & Kim alongside Foundation’s producer Stacy Paris and director Jonathan Del Gatto and recently hired Foundation directing duo Focus Creeps to shoot a project for vitaminwater. His joining Foundation comes out of a natural desire to get more involved with content production and the expansion of our business model into new and inspired areas.
Previous to Cornerstone, Cohen was a film industry professional where he produced independent films and served in various production and development capacities for Scott Rudin Productions, Tribeca Productions and Brillstein Grey Entertainment. As an independent filmmaker he produced “Series 7” which premiered at the 2001 Sundance Film Festival and was distributed by USA Films, and “Bittersweet Place” the award-winning Tribeca Film Festival entry.
Evan can be reached here:
Published February 11, 2011
advertising , chicago , foundation , marketing , midwest , Post Production , production , Shoots , Television
Tags: basketball, commercial, draft fcb, dribbling, foundation, foundation content, hampton, james lipetzky, joseph odhiambo, televvision, tom pastorelle, world record
This past December, James Lipetzky Directed a spot for Draft FCB for Hampton Hotels. The piece was shot on our stage and featured a rather unique public figure… Joseph Odhiambo. Joe holds the world record for dribbling basketballs.
Tom Pastorelle, who is no stranger to the Hampton brand, edited this spot and the graphics featured the handiwork of Jason Voke and Curt Cooper. “It was a fun shoot” says James, “Joe was high energy and that pumped up every one on the crew – and I think that energy is evident in the final piece”
The spot is a lot of fun and yes… no special effects here… Joe, like Hampton, is the real deal.
Published September 22, 2010
around the office , cute , foundation , Los Angeles , marketing , Pop Culture , production , Technology
Tags: anna patel, bandai, dentsu, foundation, foundation content, jonathan delgatto, stacy paris, toys
Our L.A. team has been working on a project with Dentsu for the Bandai toy company. Bandai has two new toys coming out, that we are creating promotional sizzle pieces for.
Jonathan DelGatto’s edit bay was transformed into a green screen studio for the shoot! We’ll be posting the pieces when they are done… and though i cannot say too much more about the toys themselves… I will say that I totally want one!
Published January 27, 2010
facebook , foundation , Los Angeles , marketing , music , music video , Pop Culture , premiere , Press Release , production , Publicity
Tags: elizabeth and the catapult, facebook, interview, music video, Publicity, race you, rob jacobs, samantha hart, shoot magazine, universal music enterprises, verve records
Shoot Magazine interviewed our President and Creative Director, Samantha Hart and Rob Jacobs (Senior Director of marketing for Universal Music Enterprises) today about the new music video we created for the Elizabeth and the Catapult’s hit song “Race You”! Check out the article HERE!!
And be sure to check out the video if you haven’t seen it yet! Just click the picture below to view!!