Archive for the 'myspace' Category

Stay Tuned…

The music video we created for band Elizabeth and the Catapult‘s song “Race You” premieres on Yahoo on January 25th!!!

We are very excited to see this video go live!

BE SURE TO CHECK IT OUT ON YAHOO – JAN. 25th!!!!

Also, check out production stills from the shoot on our flickr page!

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Cold Cave Craze!

Ben Chappell and Aaron Brown (AKA The Focus Creeps) are starting off the new year with a brand new music video shoot in New York with band, Cold Cave (Matador Records). The song is “Life Magazine” and it’s currently featured in a  Radio Shack spot!

This will be the band’s first real music video off their debut record. The concept for the video is to bring their album cover, shown above, to life. If the album cover is any indication, this video may very well take Cold Cave fans further down the proverbial “rabbit hole”!

Be sure to check out the band’s music here: http://www.myspace.com/coldcave

With Friends Like These…

Before the now defunct social network Friendster ever had a chance to become part of my mother-in-law’s vernacular, voila – it’s gone.

Check out this article at Slate (http://www.slate.com/id/2212833/) which didn’t really explain how it happened that every Friendster user just up and left…but did mention, what I like to call the “Spam-bot Factor”.

Have you ever gotten those annoying friend requests on Myspace from women named Candi or HottieXXX, subject line: Hot Naked Pics!? That’s the “Spam-bot Factor”.

When thousands of fake accounts claiming they can make you millions within days or get you laid within minutes invade Facebook what will replace it??  Perhaps more actual “face” time with actual “friends” – now wouldn’t that be novel?

The Great Social Media Debate!

Okay, okay…I know you’ve all heard this one a million and one times…BUT…here it is again…

MYSPACE or FACEBOOK?

Now…before you roll your eyes and browse elsewhere for your “new media minute”, hear me out…

Let’s look at Myspace first: Great customization, slow load times, lots of spam messages and bogus friend requests, good way to keep up to date with your favorite bands, apps that are trying to be like facebook only not as seamlessly designed, not as much emphasis on what colleges you went to, more popular ( statistically more people are on MySpace, with over 11o million registered accounts to date!), less private, strong iphone app features (MySpace claims to have served some 1.7 million “daily unique mobile visits,” while Facebook reports having seen regular use by some 1.5 million people.)

Now, it’s Facebook’s turn: no customization options, no music (except for the music I like app which is limited), cool fan pages, apps that work, fatser loading times, emphasis on college networks, nice alternative to blogging with the use of status updates, easy to use interface, better security, strong iphone app features.

Obviously there are pros and cons to both social networks. But one thing is for sure, it certainly seems to illicit strong opinions from users. Maybe neither is superior… as one blogger put it “Facebook is silly. Myspace is spooky”.Personally I use both networks. While I have been hacked once on myspace, I have also been bombarded with survey questions and the like from people I can’t even remember from junior high on facebook…

So…which network do you support?

On the Road

We did a shoot a while back that took us down to several farms all over Southern Illinois and Iowa. The brand was FS Growmark and the goal was to interview and shoot three real farmers for the campaign: “What does FS do for me?”

James Lipetzky, who directed and edited the spots (which can be viewed on our website) said of the process, “It was important not to put words in these farmers mouths but let the honesty drive the message. The imagery was meant to highlight their belief in the strength of the land.”

It was a pretty cool shoot and we had a lot of fun! A lot of the footage was shot documentary style so there was a lot of creative license.

Anyway…here is one of the video blogs I edited together…click the link below to visit our youtube page fo rthe rest of the vlogs!

SEE MORE VIDEO BLOGS !!

New Media Vs. Analog Adguys

I recently attended the Chicago New Media Summit in search of new knowledge about my field and was sorely disappointed when the first day ended up being one long tutorial session for *coughs uncomfortably* matureseasoned...old people. There….I said it. (BUT LET ME EXPLAIN before you close this window and start sending me hate mail)

The summit was kind of negs on Chicago youth in media. One speaker said, and I quote, “the youth need to be held back a bit”…hmmm….I’m 24….does that make me “the youth”? Do I need to be held back?

It was also funny and sad to see a bunch of aging men from the adworld’s “good ole days” talking about “the facebook” and how it’s going to be a tool in changing the face of media.

The second day was pretty cool though! Lots of Web 2.5 talk and we all know how much I love that. Miguel Gonzalez of DraftFCB gave a session on viral branding and new technologies for advertising which was very informative and engaging. And my friend Jim Marcus of Ogilvy was there for a segment on the 2016 Olympic bid, in which he gave a little shout out to Foundation for shooting a video for the bid. =)

All in all, I’d give the summit a thumb up for the networking and a few good speakers and a thumb down for the bizarro ageism.

Jeff Landsman managed to join me for part of the first day. Jeff made the times when I was bored out of my mind, after hearing four speakers refer to “Blogger” as a “cutting edge” blogging tool, a little more entertaining.

Oh and btw, have you ever heard of Daisy Whitney’s “new media minute”? If not…look it up on youtube…and tell me you wouldn’t LOVE to see a parody?! Puh-Leeze!

How Young is Too Young?

You tell me cause I’m not sure what my position on this is yet….

I was browsing articles on NYTimes.com and came across TOTSPOT. It’s basically a social networking website for babies. Truthfully, it’s written and run by the parents but still… you know kids are all over the internet by the age of three nowadays!…Wow…did I really just say “Nowadays”? Anyway, check out this article; it explains a little more about the website itself.

Personally I think it’s a little weird, not to mention potentially dangerous. I don’t want to sound like some old lady shaking a fist in the air, but damn…kids these days are growing up too fast- what with the facebook and the vh1! …Okay…I’m done now, sorry, sometimes my inner old lady takes over….I call her Ethel.


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