Posts Tagged 'commercial'

Double Dribble

This past December, James Lipetzky Directed a spot for Draft FCB for Hampton Hotels. The piece was shot on our stage and featured a rather unique public figure… Joseph Odhiambo. Joe holds the world record for dribbling basketballs.


Tom Pastorelle, who is no stranger to the Hampton brand, edited this spot and the graphics featured the handiwork of Jason Voke and Curt Cooper. “It was a fun shoot” says James, “Joe was high energy and that pumped up every one on the crew – and I think that energy is evident in the final piece”

The spot is a lot of fun and yes… no special effects here… Joe, like Hampton, is the real deal.


Flying High

Award winning editor Jonathan Del Gatto, recently joined the Foundation team in Los Angeles and Chicago as an editor/director. We are thrilled to be associated with Jonathan (who really is his own brand!).

Check out this piece he recently directed for United Airlines. Click the picture to view!

Btw, as a side note,  we heart Herbie Hancock!

Seeing is Believing

This one is for all you editors out there; you know how when you work on a spot for soooo long that when it finally ships it’s “out of your life” and you’re already working on something else and somehow you seem to miss it every time it airs? Well…Matt Egan (editor/director) just finished a spot for Target’s Channel Red to promote their line of Hulk themed toys/action figures and it is airing NOW in Target stores across the country!

See?!! (photograph courtesy of Jeff Landsman)

It’s fun to see work we do in a setting like this.

“The Red Channel Hulk spot was full of many challenges. Creating and compositing 3d animation with live action from the movie, designing a lower third animation that complimented movie footage as well as 2 different segments of product footage, building a set for the Gama Glow action figure, composing a bed of music and sound design to support the various imagery and bringing all this together into a slick 30 second commercial. Creating the table top set for the Hulk Gama Glow action figure was the first exciting challenge in the project. The set and the shots needed to maintain the look and feel of the film as well as capture the imagination of the demographic. To best showcase the detail and glow of the action figure I wanted to create a twilight scene of a city in distress. Blackened burnt out buildings, fog in the streets with a blueish green glow and the Hulk in the middle of it all. Using household items sparks the imagination of the children who will be playing with these toys to create their own sets.” -Matt Egan

This spot was done tabletop in our studio and all the 3d animation was done in house as well. Gotta love those graphics guys! And quite honestly, I think the guys still play with those hulk hands upstairs when no one is watching.

Pleased to Meet You

Foundation Post, which is based in Chicago, began as a strictly post production house where we cut commercial editorial. Today, it is so much more! Foundation Content began about a year ago with the creation of our green screen studio. We’re constantly creating here at Foundation…whether it’s a short film, a 30 second spot or a movie trailer! We really love what we do here!

Enough about our past though…we’re are excited about the future of media and hope to contribute to it the only way we know how…creatively!

If you haven’t checked out our website yet, please do:

Also…for all you youtubers and myspacers:

Sorry…no facebook…it ruins lives. =) jk

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