Posts Tagged 'facebook'

Reunited and It Feels So Good

Shoot Magazine interviewed our President and Creative Director, Samantha Hart and Rob Jacobs (Senior Director of marketing for Universal Music Enterprises) today about the new music video we created for the Elizabeth and the Catapult’s hit song “Race You”!  Check out the article HERE!!

And be sure to check out the video if you haven’t seen it yet! Just click the picture below to view!!

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Why We Love the Web!

Just read an interesting article, from the NY Times online, which names the top ten “Internet Moments” of the decade! As could be expected, Wikipedia and the iPhone made the list alongside Facebook and Craigslist. But the three I found most interesting were the mention of President Obama’s 2008 campaign, the use of Twitter during the Iranian election protests this past year and what they call the “online video revolution” of 2006. These three really stood out to me as being the most important “moments” because they were events which happened because of the groundwork laid down by social networking websites and informational websites like Facebook and Wikipedia. It cannot be questioned that YouTube has greatly influenced much of our popular culture in the last five years, it’s colorful internet stars often parodied in other online videos and major television programs. Obama’s campaign utilized just about every site the internet had to offer during his presidential campaign. By using Twitter as a political forum, people were able to organize political protests and share experiences and information with people across the world, giving us in the U.S. an incredible insight into their 2009 election rather than getting our information through more conventional and perhaps less authentic news sources.

Our children will undoubtedly be taught a course on history of the internet or perhaps the evolution of information technology.  And the top ten moments of the next decade may include LBS friendly gadgets, online voting or perhaps even a total reinvention of the internet itself!

Changing Our Focus

Remember the old skool “focus groups” of traditional advertising?

Oh wait… people still do that…

My question is WHY?

In an age of twittering and everyone’s grandmother having a blog of their own, you’d think this outdated form of data collecting would be collecting dust. First of all, why would you judge the success or “cool factor” of your product based on the opinions of a dozen people with nothing better to do with their evenings than be part of a focus group about the latest shampoo bottle design for $50 and some snacks? Wouldn’t it seem more appropriate to scope out the Facebook fanpages and see how well your product is doing on it’s own and then decide if changes are even needed?!

syfy

Take the Sci-Fi Channel’s recent change to “SyFy”. Nothing was broken here…so why did they “fix” it? I’ll tell you why; they “tested it with consumers” (translation: They held a focus group, not with members of the fanbase but rather people they’d like to attract to the channel) Well, it didn’t take long for true fans to react and cause all kinds of upheaval for “the channel formerly known as Sci-Fi” via Twitter, Facebook and every geek forum known across the internet. The Sci-Fi Channel’s own blog had 900 negative comments by the end of the day after the change of name was announced publicly! (See above picture)

See… sometimes those 12 people may not have the brand’s true interest or “ideals” at heart.

So, Corporate America….if you’re listening…and you’re probably not….but in the off chance that you are and have ditched the old marketing models for the adwareness of today….I have one thing to say: Know thy consumers…and in so knowing thy consumers, know their status updates, know their tweets and most importantly, know their power.

With Friends Like These…

Before the now defunct social network Friendster ever had a chance to become part of my mother-in-law’s vernacular, voila – it’s gone.

Check out this article at Slate (http://www.slate.com/id/2212833/) which didn’t really explain how it happened that every Friendster user just up and left…but did mention, what I like to call the “Spam-bot Factor”.

Have you ever gotten those annoying friend requests on Myspace from women named Candi or HottieXXX, subject line: Hot Naked Pics!? That’s the “Spam-bot Factor”.

When thousands of fake accounts claiming they can make you millions within days or get you laid within minutes invade Facebook what will replace it??  Perhaps more actual “face” time with actual “friends” – now wouldn’t that be novel?

The Great Social Media Debate!

Okay, okay…I know you’ve all heard this one a million and one times…BUT…here it is again…

MYSPACE or FACEBOOK?

Now…before you roll your eyes and browse elsewhere for your “new media minute”, hear me out…

Let’s look at Myspace first: Great customization, slow load times, lots of spam messages and bogus friend requests, good way to keep up to date with your favorite bands, apps that are trying to be like facebook only not as seamlessly designed, not as much emphasis on what colleges you went to, more popular ( statistically more people are on MySpace, with over 11o million registered accounts to date!), less private, strong iphone app features (MySpace claims to have served some 1.7 million “daily unique mobile visits,” while Facebook reports having seen regular use by some 1.5 million people.)

Now, it’s Facebook’s turn: no customization options, no music (except for the music I like app which is limited), cool fan pages, apps that work, fatser loading times, emphasis on college networks, nice alternative to blogging with the use of status updates, easy to use interface, better security, strong iphone app features.

Obviously there are pros and cons to both social networks. But one thing is for sure, it certainly seems to illicit strong opinions from users. Maybe neither is superior… as one blogger put it “Facebook is silly. Myspace is spooky”.Personally I use both networks. While I have been hacked once on myspace, I have also been bombarded with survey questions and the like from people I can’t even remember from junior high on facebook…

So…which network do you support?

New Media Vs. Analog Adguys

I recently attended the Chicago New Media Summit in search of new knowledge about my field and was sorely disappointed when the first day ended up being one long tutorial session for *coughs uncomfortably* matureseasoned...old people. There….I said it. (BUT LET ME EXPLAIN before you close this window and start sending me hate mail)

The summit was kind of negs on Chicago youth in media. One speaker said, and I quote, “the youth need to be held back a bit”…hmmm….I’m 24….does that make me “the youth”? Do I need to be held back?

It was also funny and sad to see a bunch of aging men from the adworld’s “good ole days” talking about “the facebook” and how it’s going to be a tool in changing the face of media.

The second day was pretty cool though! Lots of Web 2.5 talk and we all know how much I love that. Miguel Gonzalez of DraftFCB gave a session on viral branding and new technologies for advertising which was very informative and engaging. And my friend Jim Marcus of Ogilvy was there for a segment on the 2016 Olympic bid, in which he gave a little shout out to Foundation for shooting a video for the bid. =)

All in all, I’d give the summit a thumb up for the networking and a few good speakers and a thumb down for the bizarro ageism.

Jeff Landsman managed to join me for part of the first day. Jeff made the times when I was bored out of my mind, after hearing four speakers refer to “Blogger” as a “cutting edge” blogging tool, a little more entertaining.

Oh and btw, have you ever heard of Daisy Whitney’s “new media minute”? If not…look it up on youtube…and tell me you wouldn’t LOVE to see a parody?! Puh-Leeze!

How Young is Too Young?

You tell me cause I’m not sure what my position on this is yet….

I was browsing articles on NYTimes.com and came across TOTSPOT. It’s basically a social networking website for babies. Truthfully, it’s written and run by the parents but still… you know kids are all over the internet by the age of three nowadays!…Wow…did I really just say “Nowadays”? Anyway, check out this article; it explains a little more about the website itself.

Personally I think it’s a little weird, not to mention potentially dangerous. I don’t want to sound like some old lady shaking a fist in the air, but damn…kids these days are growing up too fast- what with the facebook and the vh1! …Okay…I’m done now, sorry, sometimes my inner old lady takes over….I call her Ethel.


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