This series of videos for vitaminwater was shot by Focus Creeps while on their 14 city tour; in which they shot 3-artists in each city. A lot of hands touched this project as there were a multitude of videos to get through and edit.
Posts Tagged 'fader'
Tags: Ben Poster, documentry, fader, focus creeps, foundation, foundation content, hip-hop, music, pill, vitaminwater
Tags: brand strategist, cornerstone, employee, evan cohen, fader, foundation content, Los Angeles, marketing, new, staff
Evan Cohen is the most recent addition to our Los Angeles branch, migrating from Director of Strategic Marketing and Creative for Cornerstone Promotion and head of video production for Cornerstone’s in-house music and culture property FADER Media. Cohen will serve in the capacity of VP Brand Strategy & Production.
As Director, Strategic Marketing & Creative at Cornerstone, Cohen was instrumental in building the West Coast office of the NY-based brand strategy agency. His strong production background contributed to the growth of Cornerstone’s branded content creation and entertainment businesses. During his tenure, Evan created and executed integrated campaigns for A-list brands such as Levi’s, Kia, HBO, Microsoft, Diageo, Pepsi and Columbia Pictures. He also served as Multimedia Director for FADER Media and headed up the video production for the FADER Label.
While at Cornerstone, Evan worked closely on a video for artists Matt & Kim alongside Foundation’s producer Stacy Paris and director Jonathan Del Gatto and recently hired Foundation directing duo Focus Creeps to shoot a project for vitaminwater. His joining Foundation comes out of a natural desire to get more involved with content production and the expansion of our business model into new and inspired areas.
Previous to Cornerstone, Cohen was a film industry professional where he produced independent films and served in various production and development capacities for Scott Rudin Productions, Tribeca Productions and Brillstein Grey Entertainment. As an independent filmmaker he produced “Series 7” which premiered at the 2001 Sundance Film Festival and was distributed by USA Films, and “Bittersweet Place” the award-winning Tribeca Film Festival entry.
Evan can be reached here: