Posts Tagged 'hip-hop'

Take One Pill And Call Us in the Morning

This series of videos for vitaminwater was shot by Focus Creeps while on their 14 city tour; in which they shot 3-artists in each city. A lot of hands touched this project as there were a multitude of videos to get through and edit.

Ben Poster edited this Pill documentary, which is the one that Fader launched with. Check out Ben’s edit below and catch the series of vids at Fader.


Meet at the McCafe!

Phil Lee just directed this piece for Burrell’s new campaign for McDonalds’ new line of McCafe coffees. 110 (Click the picture to be a fly on the wall as a brand is born!)

When Grammy nominated artist Dwele and beloved neo-soul singer Conya Doss came to town to wrap up their collaborative track to support the new McDonalds McCafe brand, Phil took on the task of being a fly on the wall…with a camera.  Of the process, Phil said “this was an opportunity for people to see the magic  of great music making up close and personal. We just wanted them to do what they normally do in the studio.  Great music isn’t scripted, it flows.  This is where they spend most of their time and where they’re most comfortable.”

The shoot took place at Jira Studios over the course of one day.  The other Foundation flies on the wall included DP Steven Piet, A.D. Brad Holland, line producer Erik Crary and producer Tracy Heropkie.  On the faders were engineers Rick Fritz and vocal master Jeff Morrow.  Burrell creatives included group creative director Brenda Blonski, producer Debbie Amsden and Business manager MariEllen Golfis.

For more McCafe campaign buzz, check out the following link!

Production Month!

So, this month we showcased our production know-how in our monthly newsletter and Brad Holland put together a lovely reel of some of our content work we’ve done over the past year or so. From raw viral content to music videos to in-store advertising for Target’s Channel Red as well as national spots for such brands as USG and Allstate…we do it all!

“It’s exciting to see our clients bring jobs in that we are able to shoot right here on our green screen stage and finish the job soup to nuts. We couldn’t be more proud of our team!” – Samantha Hart


It’s a Bird, It’s a Plane, It’s…

A fourteen year old hip-hop artist?!

Phil Lee recently directed a music video for Adero Neely, an up and coming talent with a passion for rhythm and rhyme. Adero’s song “Animated” has already dominated the local Chicago radio waves but he’s not about to stop there! With this debut music video, Adero hopes to broaden his audience on a national scale

The video was shot in HD and the locations were awesome! We started early at the Victor Hotel over in the warehouse district. Pretty cool club. We had about 40 dancers and extras…all under the age of 17!!! It was great seeing kids actively engaging their talents and having so much fun!

After we wrapped at the Victor Hotel, we headed over to the Ping Tom Memorial Park near Pilsen. The park had a wonderfully industrial feel to it and the footage really came out nice despite the awful weather…oh, did I forget to mention that it was raining and about 30 out?

Did I mention it was starting to rain and was about 30 degrees? Anyway, after the park we still had one more whole day of shooting ahead of us!! The next day we started out bright and early at Foundation. Once Adero and our “catwoman” were ready to go, we transformed our client lounge into the teenager’s bedroom and our studio, with the awesome power of green screen, became a lair befitting of a superhero on-the-go!

This bridge is located on “lumber street” here in Chicago and it provided the perfect perch for a damsel in distress!

Overall, I’d say the shoot was a major success! We had a blast making this video and look forward to sharing it with everyone when it is completed… SO STAY TUNED!

Oh yeah, and there was cake.

P.S. Our PA, Beren, and I broke the cake while driving the Foundation minivan through Chinatown… a few vats of cooked cabbage were also lost in the process.

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