Posts Tagged 'kyle shoup'


Foundation’s Associate Creative Director, Kyle Shoup visited the L.A. office recently, from Chicago. Shoup, Producer, Evan Cohen, and Owner, Samantha Hart went to MOCA to attend Aaron Roses’ lecture about his curating Art in the Streets, an exhibit of street art which included works by our artist in residence, Nick Egan.

A great time was enjoyed by all and we strongly encourage anyone in the L.A. area to check out the exhibit for themselves.


The Price is Right

Our graphics team recently finished a book trailer for Eduardo Porter’s new book “The Price of Everything”. Business journalist and New York Times editorial writer Porter delivers a popular explication of how supply and demand affect prices. A fascinating topic for the times we’re in.

Creative Director Curt Cooper spearheaded this project, supported by Motion Designers Kyle Shoup, Jenn Moody, Jamin Clutcher and Jesse Willis. Special thanks go out to our friends at Sponge and Earhole Music for the collaboration.

“Working on this project,” Curt says “was really a sign of our times.  Five years ago, you would never have seen an animated trailer/commercial for a book release.  With the diversity of advertising today, and the digital age of paperbacks becoming ipads, it’s an exciting time for creativity to flourish into new and exciting avenues.”

And why not? Why should movies and upcoming tv episodes get all the fun and hype? Books are a form of entertainment and media too long forgotten. Bravo, team!

Check this link out to view another book trailer we did for Bat Boy not too long ago for Weekly World News CEO’s book on the elusive urban legend.

The Scoop on Kyle Shoup

Foundation’s Senior Motion Designer, Kyle Shoup, has been promoted to Associate Creative Director. Shoup, most recently from Lift, joined the Foundation team in the Summer of 2010 with fellow Lift coworkers, Creative Director Curt Cooper, producer Lusia Boryczko and 3D/2D motion designer, Jesse Willis. “Kyle has been a tremendous asset to our team over the years.” Creative Director Curt Cooper remarks, “His creative fingerprint is evident in almost every project we produce”.

Kyle has honed his creative chops on a diverse range of projects from broadcast work for clients such as HBO, MTV, and SPEED Network to commissioned video installations, music videos, and video games. In 2007 his music video “Summer Skin” for Death Cab For Cutie’s critically acclaimed “Directions” video series was nominated for a Grammy. Kyle received a BS is Graphic Design from the University of Cincinnati, and has applied these talents across many facets of the design spectrum including identity/branding, environmental wayfinding, and motion design.

Kyle has great creative instincts. His sense of design is always current and great things can surely be expected of Shoup in his new role as Associate Creative Director.

New Graphics Division Announced!!

Former Lift motion designer Curt Cooper will be taking the lead as our Creative Director! Also migrating from Lift is Lusia Boryczko, who will assume the role of producer, Kyle Shoup, who becomes Senior Motion Designer, and Motion Designer Jesse Willis.This new team builds on the already strong core of Senior Motion Designer Jennifer Moody, Designer Jamin Clutcher, and Jason Voke who rises to Associate Creative Director.

(left to right) Jennifer Moody,  Jesse Willis,  Jamin Clutcher,  Jason Voke,  Curt Cooper,  Lusia Boryczko,  Kyle Shoup.

Check out the official press release at Ruth Ratny’s Reel Chicago!!

With such an impressive lineup of talent, our new division represents a formidable force in the Chicago market and beyond. The team will also be servicing clients from our Los Angeles office.

Welcome aboard, gang!

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