Posts Tagged 'live united'

United By Film

Tonight our piece for United Way, “Live United” (aka clothesline), which recently won the Gold Hugo Award, was screened at the Chicago International Film Festival’s “Best of INTERCOM”.

Owner, James Lipetzky and EP Tracy Heropkie posed with United Way’s Kelly O’Brien, who brought us the project.

It was a magical night, with some wonderful films! Chicago… I’m yours!


Foundation Content Wins A Gold Hugo!!

The jury of the 2010 INTERCOM competition has selected Live United to receive their highest honor, the Gold Hugo, in the category Charitable Activity.  The production will screen as party of the Chicago International Film Festival’s Best of INTERCOM presentation at 6:00pm on Wednesday, October 20th.

When United Way Chicago needed a piece for their gala event, their goal was to explore the community as a whole to highlight all of the ways in which United Way brings people together.  Foundation Content came up with the unique concept of  criss-crossing the city with a clothesline featuring United Way’s Live United t-shirts.   (Please click the picture below to view the piece)

Through production and special effects, Foundation was able to extend a clothesline across the entire city! The shoot itself took five days  and featured ordinary people most of whom have been touched in some way by United Way. The visual effects took about three weeks to  produce and the end result was an emotional journey through the city  and suburbs that clearly depicted United Way’s  reach.

Live United

When United Way asked us to create a  video to be presented during their gala event, we came up with a unique concept that took our crew all over Chicago!  Through production and special effects, we were able to extend a clothesline across the entire city, from the Northwest Suburbs to the Southside! Our goal was to highlight how United Way ties the people of this great community together.

We are extremely proud of this piece and enjoyed working with the folks at United Way. Please take a moment to view by clicking the picture above.

Watch. Share. Live United.

Blowin’ in the Wind…

We recently shot a piece for United Way which took us all over Chicago. It will be viewable soon.

In the meantime….

Stay tuned for the final…

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