Posts Tagged 'matt egan'

Behind the Scenes with AGGA B

This is a behind the scenes look at Foundation’s Matt Egan in action. Matt has shot several projects for fashion designer AGGA B recently and the footage from this particular shoot was for her Summer 2010 Collection. Click the picture below to view the footage.

Matt says of the experience, “Working with Agga or high end fashion in general is always an exciting and creative opportunity.  Fashion pieces always call for dynamic, progressive concepts, with pristine captivating imagery. The editing and sound all have to be flawless and dovetail with the concept to complete that compelling feel . The final piece must project a hypnotic energy,  a world that every viewer wants to dive into and make it their own. ”

What I love about this footage is the sophisticated glamour of it. The colors are great and having seen Matt in action, I can honestly say that he is the king of versatility. He can shoot everything from gritty rodeo shows to sequin encrusted models! And what a team we have! It’s easy to forget sometimes when we see these people every day, on every shoot- it’s easy to overlook just how awesomely talented each one of them is!  Good work, team!


Agga B Spring/Summer Collection Shoot

What were Focus Creep Ben Chappell, co-director Matt Egan and producer Jordan Grant doing yesterday at DuSable Harbor, with a beautiful scantily clad model on a boat?

The boys were shooting a fashion commercial for the Agga B Spring/Summer 2010 collection with Factor Women model, Nadiya.

The footage was shot with the Canon 7D and as if these snaps weren’t hot enough, they will be shooting two more episodes within the next two weeks!

Burning the Midnight…Drool?

While this picture most likely speaks for itself…. I feel I should probably put it into some sort of context for y’all…

This is Ben Chappell after an all-nighter spent cutting a music video with Matt Egan for Port O’Brien! Stay tuned for the end result!

Artist Profile: Matt Egan

People may claim they are a “Jack of all trades” but how many of them can truly back that statement up?

Experience proves Matt Egan can.

Having been with Foundation for 4 years, Matt has honed his skills in the edit bay and in the studio as a director.   He is a frequent collaborator on the Target Brand and often works with Foundation’s directing duo, Focus Creeps on their branded style of music videos including two videos he edited for the band Girls, Cass McCombs and most recently Cold Cave on the Matador label.

Another example of Matt’s expertise as an editor is his work on the Illinois Lottery spot.  While the graphics were the largest component of the spot,  it was Matt’s edit and attention to sound design that brought it all to life. “When people see a graphic spot they don’t understand how much the edit really matters- there is a subtle art direction to it. The music, the color correction and an editor’s personal timing- a spot can really rock or not based on those things. For the Lottery spot as well as other 3D spots I’ve worked on, I direct what’s happening on screen in virtually the same way I direct in the studio – except it can be even more liberating in that you can put a light, camera or the point of interest anywhere with out any obstacles or set up time.”

As a director, Matt has probably tried every technique imaginable on our stage and it is not uncommon to see Matt splattered in food or paint, soaking wet or coming up with other interesting uses for plexiglass or even the rug that he used recently as a background in our video for Elizabeth & The Catapult “RACE YOU” which debuted on VEVO last week.  He is something of a “method director”.

Matt directed and edited a spot for Target to promote their reusable bag program. The creatives came to us with the idea of a sequence of bags jumping out of one another like Russian nesting dolls.  Matt decided to achieve this through stop motion animation.  Egan says “Target work is always fun because of how far they push the creative. On this particular project they wanted us to give these bags some personality as well as get the point across that you save 5 cents every time you use them.”  With Matt’s savvy in motion graphics he was able to work closely with our graphics team to achieve that “personality” and work seamlessly with the green screen elements.

Whether he’s editing, directing or doing double duty, Matt is a true creative force who is always pushing the creative boundaries.

Smoke Signals

Literally… our kitchen looks like the set of Backdraft! And it’s all thanks to a snarky little redhead with a craving for popcorn.


It all started when producer, Carrie Lewis wanted some popcorn…then…it just got out of control. “It was a defective bag” claimed Lewis, who had forgotten the bag was in the microwave while talking to A/R… not ten feet away.

Luckily, editor, Phil Lee arived on the scene shortly after the bag was set ablaze! “When I opened that door…I just didn’t even know what to expect” Phil explained, “I just grabbed the bag and got it outta there… I knew it had to be done”.

Fortunately for everyone at Foundation…we also have a resident Jedi, Matt Egan, who knew exacty what to do under pressure.


Seeing is Believing

This one is for all you editors out there; you know how when you work on a spot for soooo long that when it finally ships it’s “out of your life” and you’re already working on something else and somehow you seem to miss it every time it airs? Well…Matt Egan (editor/director) just finished a spot for Target’s Channel Red to promote their line of Hulk themed toys/action figures and it is airing NOW in Target stores across the country!

See?!! (photograph courtesy of Jeff Landsman)

It’s fun to see work we do in a setting like this.

“The Red Channel Hulk spot was full of many challenges. Creating and compositing 3d animation with live action from the movie, designing a lower third animation that complimented movie footage as well as 2 different segments of product footage, building a set for the Gama Glow action figure, composing a bed of music and sound design to support the various imagery and bringing all this together into a slick 30 second commercial. Creating the table top set for the Hulk Gama Glow action figure was the first exciting challenge in the project. The set and the shots needed to maintain the look and feel of the film as well as capture the imagination of the demographic. To best showcase the detail and glow of the action figure I wanted to create a twilight scene of a city in distress. Blackened burnt out buildings, fog in the streets with a blueish green glow and the Hulk in the middle of it all. Using household items sparks the imagination of the children who will be playing with these toys to create their own sets.” -Matt Egan

This spot was done tabletop in our studio and all the 3d animation was done in house as well. Gotta love those graphics guys! And quite honestly, I think the guys still play with those hulk hands upstairs when no one is watching.

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