Have you seen this yet? http://everybodysbusiness.msn.com/
Microsoft recently designed this interactive show hosted by Jack and Suzy Welch. The concept of the show is to take the audience on an exclusive journey into the board room, and behind the scenes to find out how corporate businesses and franchises such as Domino’s and Hertz stay in business and stay relevant in a Web 3.0 driven world.
It’s very strategic in that it’s one part “Apprentice-style” reality show, yet it’s REALLY REAL. The presentation of this web-based show is also stellar – with a sleek design and user friendly interface! The site is a must for the “new media” monger! And what a great way for corporate businesses to advertise and maybe even gain a whole new market of potential consumers!
I cannot believe I am about to say this, but…. Bravo Microsoft!
From the Hulu-ish video player to the wonderfully detailed branded content that they’ve tastefully “snuck in”… It really is a brilliant endeavor and I look forward to seeing new episodes! I think it’s also only a matter of time before you start to see a lot of copycat sites but Microsoft is definitely ahead of the curve on this one!