Posts Tagged 'production'

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

Farm Livin’ Is The Life For Me!

James Lipetzky recently took a crew down to Southern Illinois for a shoot with the folks from Rhea & Kaiser for FS. This is our second collaboration with FS; you may recall our first shoot, where we documented three different Midwest farms.

Well, this year we were hosted by farmers Stan Kelsey and his son, Willis. The shoot was a great experience for all despite the 90+ degree summer heat.   James says he certainly knows a lot more about soybeans than he did last week.

I don’t know… I think James might have enjoyed this last shoot a little too much… do I see Foundation Farms in our future?!

Foundation L.A. EXPANDS!!

As most of you know, we opened an L.A. office last year in Santa Monica. Well, we officially signed the lease for our brand new space just this week!!

Our new address?

3583 HAYDEN AVE on the Hayden Tract in Culver City!

Just over 6,000 square feet, the space will have a 30ft x 30ft shooting stage as well as editorial bays and production areas including a mezzanine floor.

In true California style, the space makes use of three garage door roll-ups that spill out onto the expansive patio adorned by an architectural cactus garden suspended above.

Our L.A. studio currently houses award winning editor Jonathan Del Gatto, partner/co-founder James Lipetzky and up and comer Anna Patel.  In addition, music video lensers Focus Creeps, will also be on the roster in Los Angeles.  Stacy Paris produces.

While Foundation’s Los Angeles office is currently housed in Santa Monica digs, the new space should be ready by early December.

Weekend Warriors!

Chiat Day was in town last weekend to work on their show, for their client Gatorade and enlisted our crew to help out with some of the run and gun nature of the shoot.

Foundation director Anna Patel, who flew in from our L.A. office,  definitely threw down for the project as evidenced from the snap above,  captured by Foundation’s Gladys Bernadac, who was also on set.

San Diego-a-go-go!

James Lipetzky just finished shooting a piece with the folks from DraftFCB for Stelara. Chicago producer Carrie Lewis was on board for this San Diego shoot and had simply wonderful things to say about our L.A. crew. Greetings from sunny San Diego!!

Pictured: James Lipetzky, Carrie Lewis, Lisa Berg, Jason Schettler ,Kelly Mayo, Soyoon Bolton
Tarin Anderson, Patrick Wilkinson

As a side note, Morgan Spurlock was staying at the same hotel and on the last night of shooting, Carrie passed him in the hallway!


The Focus Creeps are in L.A. this week shooting a new music video for Ferraby Lionheart. The song is called “Harry and Bess” and is a love song based on Harry Houdini and his wife Bess. The album is set to release August 3rd.

Actor Rainn Wilson, who is an old friend of Ferraby Lionheart, agreed to appear in the video.

The boys are having a blast along with L.A. producer Stacy Paris. Anna Patel will be editing.

Del Gatto Soars for United!

Foundation director, Jonathan Del Gatto, was in Chicago this week for a shoot for United Airlines along with his LA producer Stacy Paris.  Clients from Barrie D’Rozario Murphy flew in from Minneapolis to oversee the production while editing was being handled simultaneously down the hall with James Lipetzky.  Team work!!

Check out some stills from the shoot below!!

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