Published June 20, 2011
Art , behind the scenes , Commercials , film , Film Festivals , foundation , Los Angeles , production , sneak peek
Tags: evan cohen, foundation, foundation content, james lipetzky, Los Angeles, newport beach, orange county, shoot, united way
In Los Angeles, James Lipetzky directed a piece for United Way of Orange County. Shot over five days on location in Orange County, Foundation’s Evan Cohen pulled double duty on this shoot as both Line Producer and AD.
The shoot culminated with 50 people on the beach in Newport Beach. James Lipetzky commented; “I was deeply moved by some of the stories I encountered while on this shoot, of those helped by United Way. The work they do to help those in need really is exceptional.” Stay tuned for more on this piece in the future!
Published April 1, 2011
behind the scenes , foundation , Los Angeles , production , Shoots , sneak peek
Tags: arizona, bdm, behind the scenes, california, del webb, jonathan del gatto, retirement community, shoot, texas
Jonathan Del Gatto is currently in Arizona, directing some spots for Del Webb with BDM agency producer Jack Steinman.
Del Webb is a retirement community with locations all across the United States. Jonathan will also be traveling to Texas, California, Illinois and South Carolina to document some of the residents there and the properties for a series of web videos promoting Del Webb and their hip lifestyle!
JDG will be at Edgewater in Elgin, IL and Carolina Lakes in South Carolina next week.
Check out these behind-the-scenes snaps!
Published October 19, 2010
around the office , behind the scenes , chicago , foundation , midwest , Photography , production , Shoots , sneak peek , staff
Tags: agga b, ben chappell, chicago, directing, fashion, foundation, foundation content, glamour, high fashion, jordan grant, matt egan, midwest, models, shoot, team, vogue
This is a behind the scenes look at Foundation’s Matt Egan in action. Matt has shot several projects for fashion designer AGGA B recently and the footage from this particular shoot was for her Summer 2010 Collection. Click the picture below to view the footage.
Matt says of the experience, “Working with Agga or high end fashion in general is always an exciting and creative opportunity. Fashion pieces always call for dynamic, progressive concepts, with pristine captivating imagery. The editing and sound all have to be flawless and dovetail with the concept to complete that compelling feel . The final piece must project a hypnotic energy, a world that every viewer wants to dive into and make it their own. ”
What I love about this footage is the sophisticated glamour of it. The colors are great and having seen Matt in action, I can honestly say that he is the king of versatility. He can shoot everything from gritty rodeo shows to sequin encrusted models! And what a team we have! It’s easy to forget sometimes when we see these people every day, on every shoot- it’s easy to overlook just how awesomely talented each one of them is! Good work, team!
Published September 2, 2010
chicago , foundation , midwest , production , sneak peek , staff
Tags: farms, foundation content, fs, illinois, james lipetzky, production, rhea & kaiser, shoot, soy beans
James Lipetzky recently took a crew down to Southern Illinois for a shoot with the folks from Rhea & Kaiser for FS. This is our second collaboration with FS; you may recall our first shoot, where we documented three different Midwest farms.
Well, this year we were hosted by farmers Stan Kelsey and his son, Willis. The shoot was a great experience for all despite the 90+ degree summer heat. James says he certainly knows a lot more about soybeans than he did last week.
I don’t know… I think James might have enjoyed this last shoot a little too much… do I see Foundation Farms in our future?!
Published July 21, 2010
around the office , chicago , film , foundation , production , Shoots , staff
Tags: anna patel, chiat day, chicago, foundation, gatorade, Los Angeles, production, shoot
Chiat Day was in town last weekend to work on their show, for their client Gatorade and enlisted our crew to help out with some of the run and gun nature of the shoot.
Foundation director Anna Patel, who flew in from our L.A. office, definitely threw down for the project as evidenced from the snap above, captured by Foundation’s Gladys Bernadac, who was also on set.
Published July 19, 2010
around the office , chicago , Los Angeles , Pop Culture , Post Production , production , Shoots , staff
Tags: carrie lewis, celeb sighting, chicago, draftfcb, foundation, james lipetzky, Los Angeles, morgan spurlock, production, san diego, shoot, stelara
James Lipetzky just finished shooting a piece with the folks from DraftFCB for Stelara. Chicago producer Carrie Lewis was on board for this San Diego shoot and had simply wonderful things to say about our L.A. crew. Greetings from sunny San Diego!!
Pictured: James Lipetzky, Carrie Lewis, Lisa Berg, Jason Schettler ,Kelly Mayo, Soyoon Bolton
Tarin Anderson, Patrick Wilkinson
As a side note, Morgan Spurlock was staying at the same hotel and on the last night of shooting, Carrie passed him in the hallway!
Published May 21, 2010
Tags: 2010, agga, agga b, ben chappell, boat, chicago, collection, factor women, fashion, focus creeps, foundation content, girl, harbour, hot, hot model, jordan grant, lady gaga, matt egan, nadiya, new york, shoot, spring, summer
What were Focus Creep Ben Chappell, co-director Matt Egan and producer Jordan Grant doing yesterday at DuSable Harbor, with a beautiful scantily clad model on a boat?
The boys were shooting a fashion commercial for the Agga B Spring/Summer 2010 collection with Factor Women model, Nadiya.
The footage was shot with the Canon 7D and as if these snaps weren’t hot enough, they will be shooting two more episodes within the next two weeks!