Posts Tagged 'spots'

Nailed It!

Foundation Editor Suzie Moore and Sr. Assistant Editor B Stover recently entered a Make an Ad contest for Sally Hansen… and WON a top spot among the finalists!  The brand purchased their spot, along with 5 others, for use in an upcoming campaign. Brittany “B” says, “We entered the contest because we wanted to make beauty products appealing in a new and different way.” Click the pic to view the spot!

B and Suzie co-directed “Salon Effects Fashion Show” and shot it on the stage at Foundation Content. “Being a part of the directing process was so satisfying because it allowed me to see the whole idea come to life!”, says B. “I wasn’t even sure if we were going to go through with shooting the idea at first, but when I saw the script that B wrote, there was no choice but to film it!”, Suzie continues.

B and Suzie collaborated on the editorial and graphics for the spot – Check it out here!

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Artist Profile: Matt Egan

People may claim they are a “Jack of all trades” but how many of them can truly back that statement up?

Experience proves Matt Egan can.

Having been with Foundation for 4 years, Matt has honed his skills in the edit bay and in the studio as a director.   He is a frequent collaborator on the Target Brand and often works with Foundation’s directing duo, Focus Creeps on their branded style of music videos including two videos he edited for the band Girls, Cass McCombs and most recently Cold Cave on the Matador label.

Another example of Matt’s expertise as an editor is his work on the Illinois Lottery spot.  While the graphics were the largest component of the spot,  it was Matt’s edit and attention to sound design that brought it all to life. “When people see a graphic spot they don’t understand how much the edit really matters- there is a subtle art direction to it. The music, the color correction and an editor’s personal timing- a spot can really rock or not based on those things. For the Lottery spot as well as other 3D spots I’ve worked on, I direct what’s happening on screen in virtually the same way I direct in the studio – except it can be even more liberating in that you can put a light, camera or the point of interest anywhere with out any obstacles or set up time.”

As a director, Matt has probably tried every technique imaginable on our stage and it is not uncommon to see Matt splattered in food or paint, soaking wet or coming up with other interesting uses for plexiglass or even the rug that he used recently as a background in our video for Elizabeth & The Catapult “RACE YOU” which debuted on VEVO last week.  He is something of a “method director”.

Matt directed and edited a spot for Target to promote their reusable bag program. The creatives came to us with the idea of a sequence of bags jumping out of one another like Russian nesting dolls.  Matt decided to achieve this through stop motion animation.  Egan says “Target work is always fun because of how far they push the creative. On this particular project they wanted us to give these bags some personality as well as get the point across that you save 5 cents every time you use them.”  With Matt’s savvy in motion graphics he was able to work closely with our graphics team to achieve that “personality” and work seamlessly with the green screen elements.

Whether he’s editing, directing or doing double duty, Matt is a true creative force who is always pushing the creative boundaries.

Production Month!

So, this month we showcased our production know-how in our monthly newsletter and Brad Holland put together a lovely reel of some of our content work we’ve done over the past year or so. From raw viral content to music videos to in-store advertising for Target’s Channel Red as well as national spots for such brands as USG and Allstate…we do it all!

“It’s exciting to see our clients bring jobs in that we are able to shoot right here on our green screen stage and finish the job soup to nuts. We couldn’t be more proud of our team!” – Samantha Hart

GO TEAM!!!


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