Posts Tagged 'target'

New Graphics Division Announced!!

Former Lift motion designer Curt Cooper will be taking the lead as our Creative Director! Also migrating from Lift is Lusia Boryczko, who will assume the role of producer, Kyle Shoup, who becomes Senior Motion Designer, and Motion Designer Jesse Willis.This new team builds on the already strong core of Senior Motion Designer Jennifer Moody, Designer Jamin Clutcher, and Jason Voke who rises to Associate Creative Director.

(left to right) Jennifer Moody,  Jesse Willis,  Jamin Clutcher,  Jason Voke,  Curt Cooper,  Lusia Boryczko,  Kyle Shoup.

Check out the official press release at Ruth Ratny’s Reel Chicago!!

With such an impressive lineup of talent, our new division represents a formidable force in the Chicago market and beyond. The team will also be servicing clients from our Los Angeles office.

Welcome aboard, gang!


Artist Profile: Matt Egan

People may claim they are a “Jack of all trades” but how many of them can truly back that statement up?

Experience proves Matt Egan can.

Having been with Foundation for 4 years, Matt has honed his skills in the edit bay and in the studio as a director.   He is a frequent collaborator on the Target Brand and often works with Foundation’s directing duo, Focus Creeps on their branded style of music videos including two videos he edited for the band Girls, Cass McCombs and most recently Cold Cave on the Matador label.

Another example of Matt’s expertise as an editor is his work on the Illinois Lottery spot.  While the graphics were the largest component of the spot,  it was Matt’s edit and attention to sound design that brought it all to life. “When people see a graphic spot they don’t understand how much the edit really matters- there is a subtle art direction to it. The music, the color correction and an editor’s personal timing- a spot can really rock or not based on those things. For the Lottery spot as well as other 3D spots I’ve worked on, I direct what’s happening on screen in virtually the same way I direct in the studio – except it can be even more liberating in that you can put a light, camera or the point of interest anywhere with out any obstacles or set up time.”

As a director, Matt has probably tried every technique imaginable on our stage and it is not uncommon to see Matt splattered in food or paint, soaking wet or coming up with other interesting uses for plexiglass or even the rug that he used recently as a background in our video for Elizabeth & The Catapult “RACE YOU” which debuted on VEVO last week.  He is something of a “method director”.

Matt directed and edited a spot for Target to promote their reusable bag program. The creatives came to us with the idea of a sequence of bags jumping out of one another like Russian nesting dolls.  Matt decided to achieve this through stop motion animation.  Egan says “Target work is always fun because of how far they push the creative. On this particular project they wanted us to give these bags some personality as well as get the point across that you save 5 cents every time you use them.”  With Matt’s savvy in motion graphics he was able to work closely with our graphics team to achieve that “personality” and work seamlessly with the green screen elements.

Whether he’s editing, directing or doing double duty, Matt is a true creative force who is always pushing the creative boundaries.

Production Month!

So, this month we showcased our production know-how in our monthly newsletter and Brad Holland put together a lovely reel of some of our content work we’ve done over the past year or so. From raw viral content to music videos to in-store advertising for Target’s Channel Red as well as national spots for such brands as USG and Allstate…we do it all!

“It’s exciting to see our clients bring jobs in that we are able to shoot right here on our green screen stage and finish the job soup to nuts. We couldn’t be more proud of our team!” – Samantha Hart


Seeing is Believing

This one is for all you editors out there; you know how when you work on a spot for soooo long that when it finally ships it’s “out of your life” and you’re already working on something else and somehow you seem to miss it every time it airs? Well…Matt Egan (editor/director) just finished a spot for Target’s Channel Red to promote their line of Hulk themed toys/action figures and it is airing NOW in Target stores across the country!

See?!! (photograph courtesy of Jeff Landsman)

It’s fun to see work we do in a setting like this.

“The Red Channel Hulk spot was full of many challenges. Creating and compositing 3d animation with live action from the movie, designing a lower third animation that complimented movie footage as well as 2 different segments of product footage, building a set for the Gama Glow action figure, composing a bed of music and sound design to support the various imagery and bringing all this together into a slick 30 second commercial. Creating the table top set for the Hulk Gama Glow action figure was the first exciting challenge in the project. The set and the shots needed to maintain the look and feel of the film as well as capture the imagination of the demographic. To best showcase the detail and glow of the action figure I wanted to create a twilight scene of a city in distress. Blackened burnt out buildings, fog in the streets with a blueish green glow and the Hulk in the middle of it all. Using household items sparks the imagination of the children who will be playing with these toys to create their own sets.” -Matt Egan

This spot was done tabletop in our studio and all the 3d animation was done in house as well. Gotta love those graphics guys! And quite honestly, I think the guys still play with those hulk hands upstairs when no one is watching.

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