So, we’re back in Chicago and couldn’t be happier! Las Vegas is America’s ashtray. Eeew.
Ben and Jamin (dp and assistant editor) had a great time and I think we all learned a lot.
We stayed at Treasure Island Hotel which wasn’t so bad…it was pretty close to the convention centre which was cool!
The first day I got there I met these two really cool guys from Montreal. They work for Cirque Du Soleil and had loads of colorful stories. I also met this one guy who never ONCE logged off of World of Warcraft…seriously…NOT ONCE. I met a hacker from Montana, a tech geek from Japan with a nervous twitch and a severe addiction to mountain dew and I saw more fanny packs than should be legal.
On to business…
I took a bunch of courses and checked out the exhibits. I attended a seminar on emerging technologies which touched on LBS a little bit and gave an overview of Web 2.0 and why Flash will not be important in five years. The media is driving the technology. The demand for the client to not have to “do” anything is incredibly high and LBS would be a way to achieve this, except that there is not one platform that is standard right now- they simply do not have the framework right yet.
I also checked out a seminar on Web 2.5 which blew my mind. Essentially, they focused on forums coming back into importance and how the wave of the future is “Social Bookmarking” on sites like Delicious, blinklist,furl and readit (to a lesser extent, a site like goodreads is ahead of the curve) Information related advertising is the wave of the future and that comes with things being wildly linked together
Another course I took discussed “virtual worlds” like Second Life, There.com or even papervison, having an incredible impact on social media and eventually more and more advertising will be done in this way. It’s the whole idea of uninterrupted media. People are less inclined these days to even bother with Tivo b/c it’s “too much work” This way, with virtual worlds (strategic product placement), LBS, the client/consumer is in control- the ads come to them. No searching involved and no interruptions.
Here are some cool links to check out if you’re at all interested in this type of thing:
I also took a course on blogging/networking and RSS feeds. The speaker manages several successful blogs but was kind of pompous and just kept plugging his own blogs every five minutes, but I did learn some cool technical stuff about RSS feeds and the like. Basically blogs are becoming more and more essential in supporting a “product/company/show/belief”