Posts Tagged 'Technology'

Web 2.0 Added to the Dictionary?

I just read an interesting article on Yahoo! Tech about how “Web 2.0” is being added as the one millionth word to the English dictionary! And it’s causing quite a stir in the linguistics community!

Apparently the Global Language Monitor, which uses a math formula to track the frequency of words and phrases in print and electronic media, claimed “Web 2.0” appeared over 25,000 times in searches!!!But some people call it “fraud”. Geoffrey Nunberg, a linguistics professor at the University of California at Berkeley, says “It’s not bad science. It’s nonsense.”

What do you think? Should Web 2.0 be included in the dictionary? Vote now!


On the Road

We did a shoot a while back that took us down to several farms all over Southern Illinois and Iowa. The brand was FS Growmark and the goal was to interview and shoot three real farmers for the campaign: “What does FS do for me?”

James Lipetzky, who directed and edited the spots (which can be viewed on our website) said of the process, “It was important not to put words in these farmers mouths but let the honesty drive the message. The imagery was meant to highlight their belief in the strength of the land.”

It was a pretty cool shoot and we had a lot of fun! A lot of the footage was shot documentary style so there was a lot of creative license.

Anyway…here is one of the video blogs I edited together…click the link below to visit our youtube page fo rthe rest of the vlogs!


Green Screen Scene

So, you may have asked yourself, as I have so many nights laying awake in wonder, what are the benefits of green screen technology?

Lucky for me, I work with cheese enthusiast and technology buff, Jeff Landsman. Perhaps you’ve listened to his podcast or seen his geek-gasmic website, Mac-Aroni? If you haven’t and you are a mac user or a little mac-curious as I once was, the podcast is an incredibly helpful and informative little program!

But back to my burning desire to understand green screen technology and WHY the benefits can be HUGE!

Take it away, Jeff…

And there you have it. So…maybe we did just swap out the voice at the end rather than reshoot the scene…but I’ll tell you what Foundation has that NO other post/content house does…ZAZZ…lots of zazz.


Hey all!

So…Jeff Landsman ( foundation editor/director) has started a podcast called Mac-Aroni! If you are a Mac person or just need some info on certain mac products, functions, etc. it is an AWESOME source of information!

I have always been a pc girl but at Foundation, we are completely mac based, so his podcast has been really helpful in terms of technical stuff. For example, he recently did an episode which compared iWork to Office 08…VERY informative!!! Plus, he just announced that he’s going to including iPhone apps as part of his regular show!

Anywho, for all my geeky homies out there…I give you

And check out his podcast on iTunes!

Chicago New Media Summit!

Like new media? Not sure what “new media” is? Want to network with some of the coolest kids in the box social?

Then the Chicago New Media Summit is for YOU!!

Still not hip to my vibe? haha…alright, alright…here’s the freakin’ link!

But seriously, it’s going to be a lot of fun and hopefully very informative! June 5th, 6pm – 11 pm at the Chicago Cultural Center! RSVP NOW!!!

I’ll be there! *winks

p.s. I just love their slogan… “Pioneering Chicago as the New Media Capital”…It’s so true!


So, we’re back in Chicago and couldn’t be happier! Las Vegas is America’s ashtray. Eeew.

Ben and Jamin (dp and assistant editor) had a great time and I think we all learned a lot.

We stayed at Treasure Island Hotel which wasn’t so bad…it was pretty close to the convention centre which was cool!

The first day I got there I met these two really cool guys from Montreal. They work for Cirque Du Soleil and had loads of colorful stories. I also met this one guy who never ONCE logged off of World of Warcraft…seriously…NOT ONCE. I met a hacker from Montana, a tech geek from Japan with a nervous twitch and a severe addiction to mountain dew and I saw more fanny packs than should be legal.

On to business…

I took a bunch of courses and checked out the exhibits. I attended a seminar on emerging technologies which touched on LBS a little bit and gave an overview of Web 2.0 and why Flash will not be important in five years. The media is driving the technology. The demand for the client to not have to “do” anything is incredibly high and LBS would be a way to achieve this, except that there is not one platform that is standard right now- they simply do not have the framework right yet.

I also checked out a seminar on Web 2.5 which blew my mind. Essentially, they focused on forums coming back into importance and how the wave of the future is “Social Bookmarking” on sites like Delicious, blinklist,furl and readit (to a lesser extent, a site like goodreads is ahead of the curve) Information related advertising is the wave of the future and that comes with things being wildly linked together

Another course I took discussed “virtual worlds” like Second Life, or even papervison, having an incredible impact on social media and eventually more and more advertising will be done in this way. It’s the whole idea of uninterrupted media. People are less inclined these days to even bother with Tivo b/c it’s “too much work” This way, with virtual worlds (strategic product placement), LBS, the client/consumer is in control- the ads come to them. No searching involved and no interruptions.

Here are some cool links to check out if you’re at all interested in this type of thing:

I also took a course on blogging/networking and RSS feeds. The speaker manages several successful blogs but was kind of pompous and just kept plugging his own blogs every five minutes, but I did learn some cool technical stuff about RSS feeds and the like. Basically blogs are becoming more and more essential in supporting a “product/company/show/belief”


Muxtape Anyone?

Remember how awesome it was to make a mixtape for a friend or have someone give you one in an effort to tell you they loved you in middle school??? I do!  A bunch of the guys turned me onto muxtape and I must confess, I’m kind of addicted!!!

You just go on there and you upload 12 of your favorite mp3s of the moment! It’s cool- you can listen to other people’s mixes too! Way more unique than iMix on iTune

(click on the tape…and start muxing)

In ALL honesty, this actually kind of made my day today!

A little old skool now and then is relished by a geeky friend!

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