Posts Tagged 'web 2.0'

The Future of Content Delivery?

Have you seen this yet? http://everybodysbusiness.msn.com/

Microsoft recently designed this interactive show hosted by Jack and Suzy Welch. The concept of the show is to take the audience on an exclusive journey into the board room, and behind the scenes to find out how corporate businesses and franchises such as Domino’s and Hertz  stay in business and stay relevant in a Web 3.0 driven world.

everybodysbiz-thumb-430x277-2354

It’s very strategic in that it’s one part “Apprentice-style” reality show, yet it’s REALLY REAL.  The presentation of this web-based show is also stellar – with a sleek design and user friendly interface! The site is a must for the “new media” monger! And what a great way for corporate businesses to advertise and maybe even gain a whole new market of potential consumers!

I cannot believe I am about to say this, but…. Bravo Microsoft!

From the Hulu-ish video player to the wonderfully detailed branded content that they’ve tastefully “snuck in”… It really is a brilliant endeavor and I look forward to seeing new episodes!  I think it’s also only a matter of time before you start to see a lot of copycat sites but Microsoft is definitely ahead of the curve on this one!

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Web 2.0 Added to the Dictionary?

I just read an interesting article on Yahoo! Tech about how “Web 2.0” is being added as the one millionth word to the English dictionary! And it’s causing quite a stir in the linguistics community!

Apparently the Global Language Monitor, which uses a math formula to track the frequency of words and phrases in print and electronic media, claimed “Web 2.0” appeared over 25,000 times in searches!!!But some people call it “fraud”. Geoffrey Nunberg, a linguistics professor at the University of California at Berkeley, says “It’s not bad science. It’s nonsense.”

What do you think? Should Web 2.0 be included in the dictionary? Vote now!

New Media Vs. Analog Adguys

I recently attended the Chicago New Media Summit in search of new knowledge about my field and was sorely disappointed when the first day ended up being one long tutorial session for *coughs uncomfortably* matureseasoned...old people. There….I said it. (BUT LET ME EXPLAIN before you close this window and start sending me hate mail)

The summit was kind of negs on Chicago youth in media. One speaker said, and I quote, “the youth need to be held back a bit”…hmmm….I’m 24….does that make me “the youth”? Do I need to be held back?

It was also funny and sad to see a bunch of aging men from the adworld’s “good ole days” talking about “the facebook” and how it’s going to be a tool in changing the face of media.

The second day was pretty cool though! Lots of Web 2.5 talk and we all know how much I love that. Miguel Gonzalez of DraftFCB gave a session on viral branding and new technologies for advertising which was very informative and engaging. And my friend Jim Marcus of Ogilvy was there for a segment on the 2016 Olympic bid, in which he gave a little shout out to Foundation for shooting a video for the bid. =)

All in all, I’d give the summit a thumb up for the networking and a few good speakers and a thumb down for the bizarro ageism.

Jeff Landsman managed to join me for part of the first day. Jeff made the times when I was bored out of my mind, after hearing four speakers refer to “Blogger” as a “cutting edge” blogging tool, a little more entertaining.

Oh and btw, have you ever heard of Daisy Whitney’s “new media minute”? If not…look it up on youtube…and tell me you wouldn’t LOVE to see a parody?! Puh-Leeze!


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